Hasbro Reveals New Transformers x Target Collab

Hasbro has unveiled a collaboration between Transformers and retailer Target: Transformers Generations Target Optimus Prime and Autobot Bullseye. The exclusive collaboration features the iconic robot leader of the Autobots, which converts into a Target delivery truck alt mode in 30 steps. The figure features deco and details inspired by Target delivery trucks and comes with a Matrix of Leadership accessory. The included trailer attaches to the Optimus Prime figure in truck mode and opens into a battle station. It also comes with an Autobot Bullseye figure that changes from dog mode to a mailer package inspired by the beloved Target icon. 

Preorder for the product exclusively on Target.com. 

This Optimus Prime collab action figure is part of Target’s month-long celebration to honor Transformers’ 40th Anniversary, with exclusive product reveals and preorders scheduled weekly in March. Fans can tune in to Hasbro Pulse’s fanstream on YouTube every Thursday at 11 a.m. EST in March for the latest product reveals and preorder them at Target’s The Collector Spot for Transformers 40th Anniversary products.