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February 5, 2024
Home and lifestyle retailer, Bunnings, has announced “Wackadoo,” a “Bluey” Hammerbarn transformation.
“Bluey” will take over the exterior signage of six Bunnings stores around Australia and one store in New Zealand with a Hammerbarn rebrand this month – inspired by the “Bluey Hammerbarn” episode from Season 2 of “Bluey.”
The episode takes inspiration from Bunnings Keperra in Queensland. In “Hammerbarn,” the Heeler family visit their local hardware store to get a pizza oven and end up with a trolley full of other items, which Bluey and Bingo use to make their own mini homes, complete with garden gnome “husbands.”
Fans will be able to get their hands on exclusive “Bluey” products in store, including garden gnomes featured in the “Hammerbarn” episode, pet toys and accessories, craft kits and limited-edition Hammerbarn-branded merchandise.
“We’re excited to be working with BBC Studios and Ludo Studio to bring Hammerbarn to life in stores across the country,” says Ryan Baker, chief customer officer, Bunnings. “Our team across Australia have had kids and parents referring to Bunnings as Hammerbarn ever since the episode aired, so making this a reality in our stores for customers is really special.
“We wanted the Hammerbarn experience to be accessible to as many ‘Bluey’ fans and customers as we could, so it’s great to have a Hammerbarn transformation in each state – even down to the kids’ trolleys that have been rebranded. For those who can’t make it to a rebranded Hammerbarn store, there will still be plenty of ‘Bluey’-themed fun at Bunnings stores nationally, including coloring walls, scavenger hunts and free kids D.I.Y. workshops every weekend.”
“‘Bluey’ is so relatable because it’s all about growing up as a kid in Australia, and going to Bunnings, aka Hammerbarn, on the weekend is one of those quintessential Aussie experiences we all love,” says, Kate O’Connor, director, brands and licensing ANZ, BBC Studios. “That’s why we couldn’t be more excited to see this iconic ‘Bluey’ and Bunnings collaboration come together on such a grand scale, giving Aussie and Kiwi fans the world-first chance to experience Hammerbarn for real life, including exclusive and very collectable merch like Bluey and Bingo’s much-loved garden gnomes that feature in the episode.”
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