International Delight Launches Reese’s Iced Coffee Cans
International Delight teams up with 7-Eleven to offer free Reese’s Iced Coffee Cans March 10-11.
March 8, 2024
International Delight has unveiled new Reese’s Iced Coffee cans and giving fans the chance to try them for free. Created in partnership with the popular candy franchise, International Delight Reese’s Iced Coffee in ready-to-sip cans are designed to be enjoyed anytime and anywhere, including the days after clocks “spring” forward. On March 10 and 11, shoppers can get a free can of International Delight Reese’s Iced Coffee at participating 7-Eleven, Speedway and Stripes stores, redeemable while supplies last via a coupon on the 7Rewards and Speedy Rewards apps. The coupon will become available starting March 10.
“As one of the leading coffee creamer and iced coffee brands, known for our unique collaborations with talk-value, International Delight teaming up with the fan-favorite Reese’s brand is a perfect match,” says Brittney Polka, vice president, ready-to-drink beverages, Danone North America. “In today’s fast-paced world, it’s easy to forget to take a moment for yourself. We want International Delight Reese’s Iced Coffee cans to help add delight to your daily grind, helping you feel treated not defeated. Celebrating this delicious flavor launch by offering free cans to our fans – to help fight the scariest Sunday of all – when Daylight Saving Time begins – is all too sweet. We’re grateful to 7-Eleven for teaming up with us on this fun-filled caffeinated mission to bring joy on March 10 through March 11.”
“This is our latest mash-up with International Delight, and we’re excited to see – and taste – the unbeatable combo of chocolate and peanut butter paired with coffee, now in International Delight Reese’s Iced Coffee cans,” says Ernie Savo, senior director, global licensing, The Hershey Company. “It’s always fun to partner with like-minded brands, like International Delight, that can bring forward our iconic Reese’s flavor and transform it into something new and special for people to enjoy. We’re thrilled to bring this delicious flavor to on-the-go coffee routines with ready-to-sip cans, just in time for those difficult days after Daylight Saving Time.”
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