Moonbug, Piccolo Launch ‘CoComelon’ Baby Snacking Range

Moonbug Entertainment and Piccolo have announced a licensing deal for a range of nutritious “CoComelon” toddler and baby snacks.

“CoComelon” will be featured across Piccolo’s Multigrain Puffs single and multipacks, as well as its duo of fiber-rich Oaty Bars.

Piccolo’s co-branded baby snack range includes Oaty Bars and Multigrain Puffs in two formats.

The Oaty Bars come in two flavors (Banana & Cocoa; Apple, Carrot & Orange), are made with gluten-free, wholegrain oats, are high in fiber, and are vegan. Fiber is essential to children’s diets to support the digestive system; Piccolo ensured this was factored in when reformulating the recipes.

The Multigrain Puff Tomato Rings and Multigrain Puff Carrot Stars are available in a new multipack option to meet the needs of parents searching for ‘family pack’ options. Made with ingredients like protein-rich red lentils, the Carrot and Multigrain Stars also have 54% more protein than market-leading alternatives. Piccolo is dedicated to making sure babies are filled with nothing but the nutrition they need.

The “CoComelon” co-branded snacks will be available across all of Piccolo’s baby snacks this month and will be available at Waitrose, Sainsbury’s and M&S, with more retailers coming soon.

“This is a really exciting time for Piccolo as it’s the first-ever licensing deal we’ve done,” says Cat Gazzoli, founder, Piccolo. “As a mum of three, I know all too well how popular ‘CoComelon’ is, and it’s amazing to see this collaboration come to life on our packaging. I know how hard it is to make sure our children are getting all the nutrients they need at home, let alone when on the go, so I’m so pleased to see the extension and reformulation of our snack range to support parents with products that put nutrition first, second and third.”

“We are thrilled to partner with Piccolo to offer this new range of ‘CoComelon’-branded snacks,” says Samar Selby Altaf, director FMCG, Moonbug Entertainment. “We understand the importance of providing little ones with tasty, nutritious snacks while getting them interested and excited about their food. The combination of our beloved characters with Piccolo’s recipes provides parents and carers with a great solution for those on-the-go or in-between meal moments.”