MINISO Announces Westfield Stratford City Store Grand Opening

Lifestyle retailer, MINISO, has announced the opening of its newest store at Westfield Stratford City, London. Nestled in the heart of Westfield shopping center, on the lower ground floor near McDonald’s, MINISO will open its doors to the public March 1.

Spanning just over 2,000 square feet, the new store will feature exclusive beauty collections, such as Mad Beauty and the K-Beauty brand, TONYMOLY. The opening marks MINISO’s first venture into East London, expanding its presence to seven stores across the city, with this being the second Westfield location in London.

MINISO invites visitors to discover a wide range of items, from the Sanrio Blind Boxes to plush toys, homewares and accessories. The Westfield Stratford location will be one of the first MINISO stores in the U.K. to stock its new beauty and self-care range, showcasing face scrubs, hand creams and eye masks.

“We’re thrilled to bring MINISO joy to East London with our newest store at Westfield Stratford City,” says Saad Usman, chief operating officer, MINISO UK. “Not only is this MINISO’s seventh store in London but it’s the second Westfield location in London. We’re excited to be broadening our beauty offerings with the second launch of MINISO’s beauty and self-care line, further enriching our commitment to providing a variety of high-quality products at affordable prices.”

Related:MINISO Opens Store on London's Oxford Street

The first 300 visitors in-store on opening day will receive a complimentary goody bag valued at over £25 with any purchase.