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We're Going on a Bear Hunt Traps Anniversary Partners

Walker Books will celebrate the 30th anniversary of We’re Going on a Bear Hunt with special-edition merchandise in 2019.

In January, the publisher will unveil an anniversary edition of the book that includes a limited-edition gold foil stamp. “We’re Going on a Bear Hunt The Film: Live in Concert,” which was developed in partnership with City of London Sinfonia and is represented by Intermusica, will tour the U.K.

The event will launch with the RTÉ Orchestra concert at the National Concert Hall in Ireland. In October, a special facsimile version of the book will be released that includes an exclusive signed print.

The licensing program currently includes puzzles and games from Paul Lamond, plush toy bears and Ruffus the dog from Aurora, nightwear from Cooneen By Design, calendars from Portico Designs as well as the newly added greeting cards and gift wrap line from Gemma International for the U.K. market.

Walker Books is exhibiting at Brand Licensing Europe at stand F64.

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