Penguin Ventures and The Royal Mint have announced the release of the latest coin in the Beatrix Potter series, a new Peter Rabbit U.K. coin for 2019.
The deal was brokered by Silvergate Media, global licensing agent for Peter Rabbit.
The new design is featured on brilliant uncirculated, silver proof and gold proof 50p commemorative coins. The commemorative coin will not be entering general circulation. More than 2.5 million of the original Beatrix Potter character commemorative coins have been sold, and Peter Rabbit remains a best-selling coin by The Royal Mint.
“We have been overwhelmed at the popularity of the Beatrix Potter coins since our initial collaboration with The Royal Mint in 2016, which marked the first time that a character from children’s literature appeared on U.K. tender,” says Thomas Merrington, creative director, Penguin Ventures. “The appeal of these coins is staggering and a testament to how beloved Beatrix Potter’s characters remain today. We’re delighted that a fourth Peter Rabbit coin will join the collection.”
“Following the fantastic response to our previous Beatrix Potter collections, we’re delighted to be celebrating the timeless appeal of Peter Rabbit, one of the most-loved children’s characters, once again with our 2019 commemorative coin, giving fans the chance to add to their existing collections,” says Nicola Howell, director of the consumer division, The Royal Mint.
The 2019 Peter Rabbit coin is available via RoyalMint.com.