Infinity Product Group plans new branded bath and room décor offerings.
The Joester Loria Group has tapped Infinity Product Group in the U.S. and Canada for a new line of The World of Eric Carle bath and room décor products.
Infinity Product Group will develop a line of huggable hooded blankets, bath loofahs, Loungimals and laundry hampers featuring The Very Hungry Caterpillar and other characters from Carle’s books.
The new offerings will be available in fall 2016 at mid-tier and specialty retailers.
The World of Eric Carle licensing program currently boasts more than 135 licensees and promotional partners in all major categories including toys, games, apparel, accessories, home décor, social expressions, stationery, gifting, feeding, classroom supplies and mobile apps.