April 6, 2018
The magazine brand’s first culinary collection also marks the first time Time Inc. and HSN have launched a dedicated distributed content platform.
Food & Wine
has partnered with live content retailer HSN to develop the magazine brand’s first culinary collection.
The new culinary line will feature a variety of cookware, cutlery, kitchen tools and accessories, small kitchen appliances and more.
Furthermore, Justin Chapple, culinary director at
Food & Wine
, will serve as the on-air Chef Representative for the product collaboration. In addition to developing hundreds of recipes for the magazine and its digital projects, Chapple played an integral role in the development of the culinary collection. Chapple will be joined on-air by executive chef Jeffrey Hileman of Locale Restaurant in St. Petersburg, Fla.
The partnership also marks the first time Time Inc. and HSN are launching a dedicated distributed content platform, allowing users to explore shoppable content, exclusive instructional videos and recipes. The FoodandWine.com platform will also feature a branded product line that has been designed by the
Food & Wine
editorial team.
“Our collaboration with Time, Inc. integrates the fantastic culinary expertise of
Food & Wine
with the HSN community and platform, to curate innovative content, as well as a functional product line,” says Carmen Bauza, chief merchandising officer, HSN. “We are thrilled to have Justin and Jeffrey as
Food & Wine’s
culinary representatives. We believe that their culinary skills and engaging personalities will resonate with our customers and compliment this wonderful new extension of the
Food & Wine
brand.”
The
Food & Wine
culinary collection from HSN is now available across HSN’s platforms and on FoodandWine.com.
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