Licensing Expo

Important information, insights and interviews about Licensing Expo, the world's largest licensing trade show. Licensing Expo 2025, takes place May 20-22, 2025, at the Mandalay Bay Convention Center, Las Vegas.

Promotional image for "Kiya."
Streaming & TV
eOne Unveils First-Look Logo and Character Image for 'Kiya' at Licensing Expo.eOne Unveils First-Look Logo and Character Image for 'Kiya' at Licensing Expo.

License Global speaks to Ruedilyn Cox, vice president, global franchise strategy and management, "Kiya," about Hasbro Entertainment Studio eOne’s new preschool series “Kiya."

byLicense Global, Content Editor
May 23, 2022
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1 Min Read
Promotional Image announcing the partnership between TheSoul Publishing and Retail Monster.
Branded Products
TheSoul Publishing Announces Retail Monster as U.S. Licensing Agent for 5-Minute CraftsTheSoul Publishing Announces Retail Monster as U.S. Licensing Agent for 5-Minute Crafts
byLicense Global
May 23, 2022
1 Min Read
Barry & Jason logo.
Toys & Games
Barry & Jason Reveal How Licensing Brings Games to LifeBarry & Jason Reveal How Licensing Brings Games to Life
byAnna Clarke (Knight)
May 20, 2022
1 Min Read
Arovo’s MasterChef collection.
Home
MasterChef Whips Up New DealsMasterChef Whips Up New Deals
byLicense Global
May 20, 2022
1 Min Read
Transforming 'Hey Duggee' Space Rocket.
Toys & Games
New Licensees Join ‘Hey Duggee’ Licensing ProgramNew Licensees Join ‘Hey Duggee’ Licensing Program
byLicense Global
May 20, 2022
1 Min Read
A Bailey's Cookie Stick, available soon in LatAm.
Food & Beverage
Beanstalk Inks Diageo Deal for LatAmBeanstalk Inks Diageo Deal for LatAm
byLicense Global
May 20, 2022
1 Min Read
New "Curious George" products from NBCUniversal Brand Development.
Apparel
NBCUniversal’s Brand Development Team Launches Infant and Toddler Brand
NBCUniversal’s Brand Development Team Launches Infant and Toddler Brand
May 20, 2022
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1 Min Read
byLicense Global, Content Editor
Events
Meet the License This! Finalists
Meet the License This! Finalists
May 20, 2022
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1 Min Read
byLicense Global, Content Editor
Firefly Brand Mangement logo.
Branded Products
Firefly Signs with Leading Cannabis Lifestyle Brand, High Times
Firefly Signs with Leading Cannabis Lifestyle Brand, High Times
May 20, 2022
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1 Min Read
byLicense Global, Content Editor
Strawberry Shortcake.
Character
WildBrain Unveils New ‘Strawberry Shortcake’ Deals
WildBrain Unveils New ‘Strawberry Shortcake’ Deals
May 20, 2022
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1 Min Read
byLicense Global, Content Editor
Christina Hall.
Lifestyle
Brandgenuity to Rep Christina Hall, Mike's Hot Honey
Brandgenuity to Rep Christina Hall, Mike's Hot Honey
May 20, 2022
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1 Min Read
byLicense Global, Content Editor
Sanjay Luthra
Toys & Games
Mattel Promotes Sanjay Luthra to Executive Vice President and Managing Director for EMEA
Mattel Promotes Sanjay Luthra to Executive Vice President and Managing Director for EMEA
May 19, 2022
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1 Min Read
Some brands that Brandgenuity represents, including White Castle, Fireball, and Pnina Tornai.
Corporate Brands
10 Minutes With… Brandgenuity
10 Minutes With… Brandgenuity
May 19, 2022
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1 Min Read
byAnna Clarke (Knight)
Cover image for "Elinor Wonders Why: Forest Giants.”
Publishing
Kids Can Press Announces Graphic Novel Series Based on ‘Elinor Wonders Why’
Kids Can Press Announces Graphic Novel Series Based on ‘Elinor Wonders Why’
May 19, 2022
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1 Min Read
byLicense Global, Content Editor
Promotional image for "Lellobee City Farm.'
Toys & Games
Moonbug Entertainment Names Just Play as Master Toy Licensee
Moonbug Entertainment Names Just Play as Master Toy Licensee
May 19, 2022
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1 Min Read
byLicense Global, Content Editor
"Bluey" characters.
Toys & Games
BBC Studios Expands ‘Bluey’ Global Licensing Program
BBC Studios Expands ‘Bluey’ Global Licensing Program
May 19, 2022
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1 Min Read
byLicense Global, Content Editor
Falcon's Central in Punta Cana
Location-Based Entertainment
Falcon’s Beyond Unveils Signature Retail, Dining and Entertainment Destination
Falcon’s Beyond Unveils Signature Retail, Dining and Entertainment Destination
May 19, 2022
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1 Min Read
byLicense Global, Content Editor
Jazwares logo.
Toys & Games
Jazwares Signed as Master Toy Licensee for Adopt Me
Jazwares Signed as Master Toy Licensee for Adopt Me
May 19, 2022
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1 Min Read
byLicense Global, Content Editor
Events
The Final Countdown to Licensing Expo Draws New Registrants
The Final Countdown to Licensing Expo Draws New Registrants
May 19, 2022
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1 Min Read
byLicense Global, Content Editor
"Dino Ranch" promotional image.
Branded Products
Boat Rocker Secures Growth for ‘Dino Ranch’ in LatAm
Boat Rocker Secures Growth for ‘Dino Ranch’ in LatAm
May 19, 2022
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1 Min Read
byLicense Global, Content Editor
Licensing Expo
Licensing Expo Exhibitor Spotlight
Licensing Expo Exhibitor Spotlight
May 19, 2022
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1 Min Read
byLicense Global, Content Editor
Hasbro logo.
Video Games
Hasbro Completes Acquisition of D&D Beyond from Fandom
Hasbro Completes Acquisition of D&D Beyond from Fandom
May 19, 2022
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1 Min Read
byLicense Global, Content Editor
Licensing Expo
Trends to Look for at Licensing Expo 2022
Trends to Look for at Licensing Expo 2022
May 18, 2022
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1 Min Read
byAmanda Cioletti, Vice President, Content and Strategy
Matt Proulx
Licensing Expo
10 Minutes With… Hasbro
10 Minutes With… Hasbro
May 18, 2022
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1 Min Read
byAnna Clarke (Knight)
Models wearing Be Hippy hats.
Branded Products
Brand Liaison Launching Be Hippy
Brand Liaison Launching Be Hippy
May 18, 2022
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1 Min Read
byLicense Global, Content Editor
Funko logo.
Toys & Games
Rich Paul Joins Funko Board of Directors
Rich Paul Joins Funko Board of Directors
May 18, 2022
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1 Min Read
byLicense Global, Content Editor
The "Starry Night" LEGO set.
Toys & Games
MoMA and LEGO Collaborate for ‘Starry Night’ Set
MoMA and LEGO Collaborate for ‘Starry Night’ Set
May 18, 2022
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1 Min Read
byLicense Global, Content Editor
Stan Lee
Entertainment
Genius Brands Signs 20-Year License Deal with Disney's Marvel Studios
Genius Brands Signs 20-Year License Deal with Disney's Marvel Studios
May 18, 2022
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1 Min Read
byLicense Global, Content Editor
Ringling Bros. and Barnum & Bailey
Entertainment
Feld Entertainment Announces Return of Ringling Bros. and Barnum & Bailey
Feld Entertainment Announces Return of Ringling Bros. and Barnum & Bailey
May 18, 2022
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1 Min Read
byLicense Global, Content Editor
Licensing Expo
License This! Where Are They Now?
License This! Where Are They Now?
May 17, 2022
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1 Min Read
byLicense Global, Content Editor
Promotional image for the 50th Anniversary of Hip-Hop licensing program.
Licensing Expo
Licensing Expo’s Opening Night Party Will Celebrate the 50th Anniversary of Hip-Hop
Licensing Expo’s Opening Night Party Will Celebrate the 50th Anniversary of Hip-Hop
May 17, 2022
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1 Min Read
byLicense Global, Content Editor
The three new "Hot Ones" Pringles flavors, Salsa Verde, Salsa Rojo and Hot Sauce.
Food & Beverage
Pringles Teams Up with ‘Hot Ones,’ on Limited-Edition Lineup
Pringles Teams Up with ‘Hot Ones,’ on Limited-Edition Lineup
May 17, 2022
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1 Min Read
byLicense Global, Content Editor
Pretzel and the Puppies, a HarperCollins property.
Publishing
WildBrain CPLG Starts New Chapter with HarperCollins
WildBrain CPLG Starts New Chapter with HarperCollins
May 17, 2022
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1 Min Read
byLicense Global, Content Editor
9 Bored Apes
New Media/Social
Brand Central Signs Collective of Bored Ape NFT Owners for Consumer Products: Bored of Directors
Brand Central Signs Collective of Bored Ape NFT Owners for Consumer Products: Bored of Directors
May 17, 2022
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1 Min Read
byLicense Global, Content Editor
The Care Bears 40th Anniversary logo.
Licensing Expo
Bulldog Signs New Licensees for Care Bears
Bulldog Signs New Licensees for Care Bears
May 17, 2022
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1 Min Read
byLicense Global, Content Editor
Latest News

Latest Video

25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with Banijay Rights
25 Years of Brand Licensing Europe – A Conversation with Banijay Rights

Editor's Choice

Disney x Macy's
Trends and Insights
License Global’s 2024 Holiday Gift Guide
License Global’s 2024 Holiday Gift Guide

Dec 2, 2024

Amity Kirby, United States Postal Service,
Heritage
The Changemakers: The United States Postal Service
The Changemakers: The United States Postal Service

Dec 2, 2024

Black Friday sales.
Retail News & Trends
Promotions Expected to Drive Holiday Shopping Beyond Black Friday
Promotions Expected to Drive Holiday Shopping Beyond Black Friday

Nov 26, 2024

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The September 2024 Issue is Out Now

License Global September 2024 issue

LATEST ISSUE

Brand Licensing Europe Issue – September 2024

The latest issue of License Global has launched! License Global’s September 2024 magazine features a guide to Brand Licensing Europe, the latest news from the biggest brands and more.

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