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March 17, 2022
Licensing Expo (register here) is gearing up to host the consumer product industry's most memorable and productive in-person get together in three years, with a growing roster of brands signing on daily to exhibit at the in-person event to be held at the Mandalay Bay Convention Center in Las Vegas, NV, May 24-26, 2022.
Produced in partnership with industry trade association Licensing International, the not-to-be-missed event continues to lock in cross-category brands from around the world, from sports to gaming, entertainment, corporate brands and artists, with 17 countries represented to-date. With 40 new companies confirmed in the past 4 weeks alone, the event now comprises more than 170 exhibitors signed on to date, indicating the appetite and confidence for the event’s return this May. The exhibitor list is now available online and is accessible here.
"Licensing Expo returns in-person for the first time since 2019, and excitement among the industry is palpable,” says Anna Knight, senior vice president, licensing, Informa Markets. "This is a business-critical time in the calendar for brands, manufacturers and retailers alike – they're coming with a pen in hand ready to ink new deals and discover the new trends that will line their shelves in the coming years, but also to reconnect in-person possibly for the first time since the pandemic. The licensing industry is built on relationships, and we’re delighted to be able to provide a safe and comfortable environment for people to reconnect, strengthen existing partnerships, celebrate successes and do business at scale face-to-face for the first time in three years. We’re also extremely excited to showcase Location-Based Experiences as the event’s theme, creating even more opportunities for brands to engage and inspire attendees in new ways."
The event is on track to showcase brands from all major and emerging categories, including character and entertainment, fashion and apparel, gaming and eSports, FMCG, attractions and theme parks, sports, art and design, non-profits and museums. Latest exhibitors confirmed include Banijay Brands, Legendary Entertainment, Hasbro, MGA Entertainment, Warner Bros. Consumer Products, Epic Story Media, Mattel, NBCUniversal, Sony Pictures Consumer Products, Lego, Joester Loria Group, Beanstalk, Buzzfeed, The Pokémon Company, Falcon’s Creative Group, TOHO, Bravado, Zag, Ubisoft, Wildbrain CPLG, NFL Players Association, Shell Oil Company, Crunchyroll, Buzzfeed, Games Workshop, Jazwares, King Features, WWE, Moonbug Entertainment, Peanuts Worldwide, BANDAI NAMCO Entertainment America, Frida Kahlo, Yale University, MGM Studios, Spin Master, BBC Studios, Crayola Properties and many more.
"Society is adapting to and people are becoming increasingly comfortable with our 'new normal,' and as such, we're seeing consumers spending again and investing in brands and characters they built an emotional connection to while in lockdown," says Cynthia Modders, president, Firefly Brand Management. "Licensing Expo could not come at a better time for us, helping our clients tap into consumer trends born from the pandemic and get their exciting new products on shelves and e-commerce platforms."
"At Falcon’s, we are experts at creating worlds where your imagination can fly free,” says Cecil D. Magpuri, chief executive officer, Falcon’s Creative Group. “We are giving intellectual property owners the freedom to expand their brands into the realms of immersive destinations, entertainment content and consumer products. Falcon's will transport audiences into imagined worlds using our patented technology and storytelling prowess. We have already helped many of the world’s most iconic brands connect with their audience to build fandom at a whole new level. We cannot wait to showcase our experiential entertainment innovations and new themed destinations in development that will enable brands to take the connection with their desired audiences to new heights well `beyond’ what they could ever imagine.”
"Excitingly, we're seeing a robust selection of brands represented from across the globe, including Europe, the U.K., Japan, South America and the U.S,” says Knight. “We're taking every measure possible to ensure non-domestic exhibitors and attendees are fully equipped with the latest health and safety measures in place, in addition to providing logistical information that will simplify international travel to Las Vegas.”
Thousands of retailers and manufacturers have already secured their free ticket to attend and meet with these brands, including Amazon, AMC Theatres, Bioworld, Build-a-Bear Workshop, Concept One Accessories, Difuzed, Funko, GAP, Hallmark Cards, Hot Topic, It’Sugar, Jakks Pacific, Jazwares, Kellogg’s, Macy’s, Moose Toys, Old Navy, Pacsun, Paladone Products, Primark, Spin Master, Zulily and many more. Attendance to Licensing Expo is free and tickets can be secured here.
Licensing Expo health and safety measures:
All Licensing Expo participants will be required to wear a face mask while indoors at the Mandalay Bay Convention Center. In addition, all participants at Licensing Expo 2022 must either:
Be fully vaccinated against COVID-19 (at least two weeks after final dose) and provide proof of vaccination by presenting either the original vaccination card, a photocopy of the vaccination card, or digital proof. Full name and date must be visible, and a photo ID is required. Vaccinations accepted as determined by the CDC. Proof of vaccine boosters will not be required.
Receive a negative antigen COVID-19 test within 24 hours prior to attending the event, or a negative PCR test within 48 hours, and provide proof of a negative result before entering the show alongside a photo ID.
Read more about:Licensing Expo
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
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