Licensing Expo

Important information, insights and interviews about Licensing Expo, the world's largest licensing trade show. Licensing Expo 2025, takes place May 20-22, 2025, at the Mandalay Bay Convention Center, Las Vegas.

Three jackets from Molo x Jurassic World Dominion collection.
Apparel
Molo x Jurassic World Dominion Kids’ CollectionMolo x Jurassic World Dominion Kids’ Collection

Special capsule collection brings dinosaurs to life in collab between Molo and the Jurassic World franchise.

byLicense Global
May 17, 2022
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1 Min Read
Promotional image for the 50th Anniversary of Hip-Hop licensing program.
Licensing Expo
Licensing Expo’s Opening Night Party Will Celebrate the 50th Anniversary of Hip-HopLicensing Expo’s Opening Night Party Will Celebrate the 50th Anniversary of Hip-Hop
byLicense Global
May 17, 2022
1 Min Read
Pretzel and the Puppies, a HarperCollins property.
Publishing
WildBrain CPLG Starts New Chapter with HarperCollinsWildBrain CPLG Starts New Chapter with HarperCollins
byLicense Global
May 17, 2022
1 Min Read
Promotional Image for "Dino Ranch"
Licensing Expo
Boat Rocker Signs Simba Dickie for ‘Dino Ranch’Boat Rocker Signs Simba Dickie for ‘Dino Ranch’
byLicense Global
May 16, 2022
1 Min Read
LIcensing Expo promotional image
Licensing Expo
40 Must-Attend Things at Licensing Expo: VR Headsets and Toy Cafes to Costume Parades and Parties40 Must-Attend Things at Licensing Expo: VR Headsets and Toy Cafes to Costume Parades and Parties
byLicense Global
May 16, 2022
1 Min Read
Bravado and Epic Rights logos.
Music
Bravado, Epic Rights Centralize Licensing RosterBravado, Epic Rights Centralize Licensing Roster
byLicense Global
May 16, 2022
1 Min Read
Licensing Expo
Toei Animation's ‘One Piece’ Reveals Licensing Deals for Franchise
Toei Animation's ‘One Piece’ Reveals Licensing Deals for Franchise
May 16, 2022
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1 Min Read
byLicense Global
Elisa Gangl
Licensing Expo
Licensing Vet Elisa Gangl Joins Brand Liaison
Licensing Vet Elisa Gangl Joins Brand Liaison
May 16, 2022
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1 Min Read
byLicense Global
The Bingo Wackadoo watch
Toys & Games
VTech Announces ‘Bluey’ Toys in Latest Expansion of Its Preschool Line
VTech Announces ‘Bluey’ Toys in Latest Expansion of Its Preschool Line
May 16, 2022
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1 Min Read
byLicense Global
The "RoboCop" uniform and accessories available in-game for "Fortnite."
Licensing Expo
‘RoboCop’ Makes ‘Fortnite’ Debut
‘RoboCop’ Makes ‘Fortnite’ Debut
May 16, 2022
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1 Min Read
byLicense Global
Licensing Expo
B&LIS Insight Series: Brand Licensing with a Purpose
B&LIS Insight Series: Brand Licensing with a Purpose
May 13, 2022
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1 Min Read
Licensing Expo
Major League Baseball, MLB Players and Sorare to NFT Game
Major League Baseball, MLB Players and Sorare to NFT Game
May 13, 2022
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1 Min Read
byLicense Global
Jasen Wright
Licensing Expo
Ten Minutes With Jasen Wright, WildBrain CPLG
Ten Minutes With Jasen Wright, WildBrain CPLG
May 13, 2022
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1 Min Read
byLicense Global
Hatsune Miku Branded Soda Cans
Licensing Expo
Hatsune Miku Adds Licensing and Retail Partners with Carlin West Agency
Hatsune Miku Adds Licensing and Retail Partners with Carlin West Agency
May 13, 2022
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1 Min Read
byLicense Global
American Girl doll Corrine Tran, the main character of the new American Girl doll specials.
Licensing Expo
Mattel, HBO Max and Cartoon Network, Announce American Girl Specials
Mattel, HBO Max and Cartoon Network, Announce American Girl Specials
May 13, 2022
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1 Min Read
byLicense Global
Items from the Frosted Flakes Glamlite collection, including an eyeshadow palette, highlighter and more.
Beauty & Cosmetics
Kellogg's Frosted Flakes Creates Makeup with Glamlite
Kellogg's Frosted Flakes Creates Makeup with Glamlite
May 13, 2022
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1 Min Read
byLicense Global
Promotional image for "Alma's Way," featuring Alma and her family.
Licensing Expo
Fred Rogers Productions Names Scholastic Master Publishing Partner for 'Alma's Way'
Fred Rogers Productions Names Scholastic Master Publishing Partner for 'Alma's Way'
May 12, 2022
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1 Min Read
byLicense Global
Promotional image for Licensing Expo, featuring Motul, "CoComelon," NFLPA and more.
Licensing Expo
Licensing Expo Facilitates More than 3K Meetings, Draws High-Profile Visitor Registrations
Licensing Expo Facilitates More than 3K Meetings, Draws High-Profile Visitor Registrations
May 12, 2022
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1 Min Read
byLicense Global
Julian Zag, executive vice president, global operations and consumer products head.
Licensing Expo
10 Minutes With ZAG
10 Minutes With ZAG
May 11, 2022
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1 Min Read
byAnna Clarke (Knight)
The Pokémon Company International logo
Licensing Expo
10 Mins with... Pokemon
10 Mins with... Pokemon
May 10, 2022
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1 Min Read
Scene from a previous Licensing Expo
Licensing Expo
Licensing Expo and Products of Change (POC) Reveal Sustainability Agenda, Featuring Education and Brand-led Product Showcases
Licensing Expo and Products of Change (POC) Reveal Sustainability Agenda, Featuring Education and Brand-led Product Showcases
May 10, 2022
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1 Min Read
byLicense Global
An image featuring some of the brands that The Soul represents, including Five Minute Crafts, Baby Zoo and more.
Licensing Expo
TheSoul Publishing to Exhibit at Licensing Expo for First Time
TheSoul Publishing to Exhibit at Licensing Expo for First Time
May 6, 2022
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1 Min Read
byLicense Global
Licensing Expo
Paramount and VaynerMedia to Deliver Licensing Expo Opening Keynote
Paramount and VaynerMedia to Deliver Licensing Expo Opening Keynote
May 5, 2022
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1 Min Read
byLicense Global
Licensing Expo
10 Minutes with… Zoonicorn
10 Minutes with… Zoonicorn
May 5, 2022
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1 Min Read
byLicense Global
Licensing Expo
New Slate of Exhibitors Deliver on Licensing Expo’s Location-Based Entertainment Theme
New Slate of Exhibitors Deliver on Licensing Expo’s Location-Based Entertainment Theme
May 5, 2022
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1 Min Read
byLicense Global
Licensing Expo
10 Minutes with La Panadería
10 Minutes with La Panadería
May 5, 2022
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1 Min Read
byLicense Global
Licensing Expo
10 Minutes With… Ninja Kitties
10 Minutes With… Ninja Kitties
May 3, 2022
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1 Min Read
byLicense Global
Licensing Expo
Licensing Expo Reveals 2022 Speaker Lineup, Featuring Senior Executives from Hot Topic, Paramount, WildBrain and More
Licensing Expo Reveals 2022 Speaker Lineup, Featuring Senior Executives from Hot Topic, Paramount, WildBrain and More
Apr 27, 2022
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1 Min Read
byLicense Global
Licensing Expo
Licensing Expo is Back
Licensing Expo is Back
Apr 25, 2022
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1 Min Read
byBarbara Smith , Digital Editor
Licensing Expo
Licensing Expo 2022 Reveals New Raft of Confirmed Exhibitors
Licensing Expo 2022 Reveals New Raft of Confirmed Exhibitors
Apr 25, 2022
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1 Min Read
byLicense Global
Licensing Expo
Licensing Expo Reveals License This! 2022 Finalists
Licensing Expo Reveals License This! 2022 Finalists
Apr 21, 2022
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1 Min Read
byLicense Global
Licensing Expo
Hasbro, Falcon's Beyond, NAFTOS and Feld Entertainment to Bring LBE Experiences to Licensing Expo
Hasbro, Falcon's Beyond, NAFTOS and Feld Entertainment to Bring LBE Experiences to Licensing Expo
Apr 18, 2022
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1 Min Read
byLicense Global
Licensing Expo
Licensing Expo 2022 Reveals First Keynote Panel
Licensing Expo 2022 Reveals First Keynote Panel
Apr 14, 2022
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1 Min Read
byLicense Global
Licensing Expo
Licensing Expo is Back!
Licensing Expo is Back!
Apr 11, 2022
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1 Min Read
byBarbara Smith , Digital Editor
Licensing Expo
10 Mins With … SEGA
10 Mins With … SEGA
Apr 11, 2022
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1 Min Read
byAnna Clarke (Knight)
Latest News

Latest Video

25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
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25 Years of Brand Licensing Europe – A Conversation with Banijay Rights

Editor's Choice

Marvel Rivals, Marvel
Video Games
Editor’s Choice: The Biggest Gaming Movements of 2024
Editor’s Choice: The Biggest Gaming Movements of 2024

Dec 12, 2024

The Smurfs x Emporio Armani summer collection, Peyo Company
Entertainment
Happiness and Joy from a ‘Smurfy’ Perspective
Happiness and Joy from a ‘Smurfy’ Perspective

Dec 12, 2024

A collection of Cinnabon-branded products.
Food & Beverage
Ready for Pickup: GoTo Foods Expands Global Reach Through Licensing
Ready for Pickup: GoTo Foods Expands Global Reach Through Licensing

Dec 12, 2024

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Dec 2, 2024

License Global's Deep Dive into Fashion Licensing
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The December 2024 Issue is Out Now

License Global December 2024 issue

LATEST ISSUE

'Wicked' Takes Over License Global's December Issue!

The latest issue of License Global has launched! License Global’s December 2024 magazine features Universal discussing “Wicked,” our Gen Z Fashion Report predicts what businesses need to succeed with the demographic, we predict which toys will make their mark in the new year in The License Global Toy Forecast 2025, License Global's Influentials amplifies those in the brand licensing industry who have made a difference, we look back at some of the biggest licensing deals from 2024, and much more.

Movies

‘Wicked:’ A Product Campaign that Defies Gravity

Fashion

The Gen Z Fashion Report

Rankings and Lists

The Influentials 2024

Toys & Games

The License Global Toy Forecast 2025

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