Going To Licensing Expo? You Neeed Matchmaking

Licensing Expo will revivie its matchmaking service, a tool that helps exhibitors and attendees connect at during the world's largest licensing trade show.

Licensing Expo is bringing back its Matchmaking Service again this year, and with it comes a host of success stories, marking the official one-to-one business networking tool as a must-have for exhibitors and attendees looking to make the most of the show experience.

The custom-built online networking service gives registered attendees and exhibitors the ability to pre-book on-site meetings and to quickly and easily search for new potential licensing partners according to business objectives. The Matchmaking Service will even act as an attendee's personal secretary, with a detailed itinerary function and meeting reminders sent via email or text.

Last year, the Matchmaking Service helped show-goers book more than 3,800 meetings (1,217 of those between U.S. and international companies), with retailers showing the most engagement, says Licensing Expo.

"Card.com works with a number of national and international brands. I used the Matchmaking Service to help facilitate my Licensing Expo appointments with qualified, nationally known and international brands," says Linda Castillon, senior vice president, licensing, Card.com. "I will use it again in 2018."

Exhibitors agree that the service is especially useful.

"Through the Matchmaking Service, we set up more than 100 meetings with various qualified companies," says Michael Wethwein, creative director, Hang Ten. "We were also fortunate enough to secure several deals that were a direct result of being able to pinpoint which companies would be the best fit for our brand."

Licensing Expo will return to the Mandalay Bay Convention Center in Las Vegas, Nev., May 22-24. For more information or to register for the Matchmaking Service for free, visit www.LicensingExpo.com/Register.