Licensing University Overview

MONDAY, MAY 21 
The Basics of Licensing 
9:30–11:45 a.m.

Speaker: Ira Mayer, adjunct professor, Long Island University-Post, and former publisher, The Licensing Letter; Gary Caplan, president, Gary Caplan Inc.; Katy Briggs, senior licensing manager, Hallmark Cards; Joanne Olds, founder and president, The Buffalo Works.

The Basics of International Licensing 
12:45–2:00 p.m.

Speakers: Gisela Abrams, senior vice president, global partnerships, LIMA; Yvonne King, director, Haven Licensing; Miki Yamamoto, senior vice president, IMG Licensing Asia; and Dan Frugtniet, vice president, international licensing and business development, Viacom.

The Basics of Licensing Law 
2:15–4:00 p.m.

Speakers: Greg Battersby, managing member, Battersby Law Group, and member, Licensing Industry Hall of Fame; Jed Ferdinand senior managing partner, Ferdinand IP; and Daniel Lacy, general counsel, The Performa Company.

TUESDAY, MAY 22 
Reaching New Generations with Classic Icons 
9:30–10:15 a.m.

Speakers: Tamra Knepfer, senior vice president, Greenlight, Branded Entertainment Network; Ryan Kernan, senior vice president, merchandise licensing, Greenlight, Branded Entertainment Network; Pamela Deese, partner, Arent Fox; and Corey Salter, executive vice president, celebrity and entertainment, and co-chief business officer, Authentic Brands Group.

Trend-Spotting and Innovation: How Do You Search for "New"? 
9:30–10:15 a.m.

Speakers: Genna Rosenberg, chief executive officer, GennComm; Jeremy Padawer, co-president, Wicked Cool Toys; and Naz Amarchi-Cuevas, head of licensing, SYBO Games.

Creating and Maximizing Styleguides 
10:30–11:15 a.m.

Moderator: Stan Madaloni, president, Studio 2pt0.

Speakers: Tim Bankley, creative director, The Joester Loria Group; Christopher Lucero, vice president, global licensing, Sony Pictures Television; and John Van Citters, vice president, product development, CBS Consumer Products.

Trendwatch: Making the Most of Music 
10:30–11:15 a.m.

Speakers: Lisa Streff, executive vice president, global licensing and branding, Epic Rights; Damon Whiteside, chief marketing officer, Country Music Association; Beth Taylor, director, licensing, Bioworld; and Trevor George, president, Trevco.

How to Evaluate Licensed Properties 
11:30 a.m.–12:15 p.m.

Speakers: Woody Browne, president, Building Q; and Jason Korfine, partner, Licensing Street.

Extending a Brand into Licensed Experiences and Events 
11:30 a.m.–12:15 p.m.

Moderator: Tamaya Petteway, senior vice president, brand and licensing partnerships, Endemol Shine North America.

Speakers: Wendy Erikson, country manager, Camp MasterChef; Lisa Lehr, vice president, business development and brand marketing, RWS Entertainment Group; and Robert Tuchman, co-head, premium experience, CAA.

Trendwatch: What's the eSports Opportunity 
1:30–2:15 p.m.

Moderator: Marty Brochstein, senior vice president, LIMA.

Speakers: Daniel Siegel, head of eSports, Blizzard Entertainment; Blake Davidson, vice president, consumer innovation, NASCAR; Jon Wayne Gurman, chief executive officer, Moniker Inc. Worldwide; and Grant Zinn, chief executive officer, Beastcoast.

Finding and Working with Agents and Consultants 
1:30–2:15 p.m.

Moderator: Karen Raugust, founder, Raugust Communications.

Speakers: Rita Bonnell Illig, president, RBA Associates; and Ilana Wilensky, president, Jewel Branding and Licensing.

Unique Challenges of Branding and Licensing in the Growing Cannabis Industry 
1:30–2:30 p.m.

Speakers: Chris Folkerts, chief executive officer, Grenko Science; Greg Hill, founder, BrandBirth; Darren Karasuik, vice president, strategy, MedReleaf; Kellen O'Keefe, senior vice president, development, MedMen; and David Schnider, partner, Nolan Heimann.

Case Study: "Peppa Pig"–Extending a U.K. Hit to the Global Marketplace 
2:30–3:00 p.m.

Speakers: Andrew Carley, executive vice president, global brands, Entertainment One; and Joan Grasso, senior vice president, licensing, North America, Entertainment One.

Case Study: Strategic Licensing Framework for Global Food and Beverage Brands–Unilever Ice Cream 
2:30–3:00 p.m.

Speakers: Julie Mcleave, global licensing director, Unilever; and Stu Seltzer, president, Seltzer Licensing

How to Negotiate a Licensing Deal 
3:15–4:00 p.m.

Moderator: Joleen Hughes, managing director, Hughes Media Law.

Speaker: Steven Heller, president, The Brand Liaison.

Licensing in a Direct-to-Consumer World 
3:15–4:00 p.m.

Speaker: Veronica Hart, senior vice president, CBS Consumer Products.

WEDNESDAY, MAY 23 
Licensing Roundtables: Session One 
8:00–9:45 a.m.

Speakers: Leigh Ann Schwarzkopf, co-founder, Project Partners Network; Lee McEnany Caraher, chief executive officer, Double Forte; Johnathan Symington, chief executive officer and founder, The Lantic Group; Vincent Leoni, partner, Miller Kaplan Arase; Susie Lecker, global brand officer, Mattel; Duncan Hamilton, director of sales, business development and licenses, Devar Entertainment; and Carol Feeley, creative manager, Beacon Creative.

Licensing Roundtables: Session Two 
10:15 a.m.–12:00 p.m.

Speakers: Lewis Stark, partner, PragerMetis; Mike Slusar, partner, Brandar Consulting; David Schmidt, chief pain reliever and operating officer, TPH Global Solutions; Jim Sachs, partner, Harris-Sachs; Stephanie Pottick, principal, Pottick Law; Juergen Mathwich, co-founder, Authentic Vision; Randy Malone, partner, Brandar Consulting; and Thomas Ferguson, vice president, licensing partnerships, Endemol Shine North America.

Case Study: "Five Nights at Freddy's" 
11:00-11:30 a.m.

Speaker: Marc Mostman, partner, Striker Entertainment.

The Shape of Toy Retailing in a Changed World 
12:30–1:30 p.m.

Speakers: Stephanie Wissink, managing director and senior research analyst, consumer products, Jefferies; Eva Lorenz, general manager, toys and games, Amazon.com; and David Conn, chief executive officer, ThreeSixty Brands.

Unexpected Brands in Lifestyle Licensing 
1:30–2:15 p.m.

Speakers: Jennifer Arnoldt, senior director, retail engagement and experience, Taco Bell; Julie Ann Quay, founder and chief executive officer, VFILES; Allison Ames, president and chief executive officer, Beanstalk; and Shane Grogan, senior licensing manager, Diageo.

How to License Artwork 
1:30–2:15 p.m.

Speaker: Paul Cohen, partner, creative licensing division, The Brand Liaison; Eric Morse, senior vice president, partnerships and general manager, global licensing Redbubble; Julie Smith, chief marketing officer, the Lang Companies; and Debra Valencia, artist, product designer and entrepreneur, Debra Valencia Lifestyle Brand.

Case Study: How a University Deals with Game Day Counterfeiting 
2:30–3:00 p.m.

Speaker: Steve Fuller, associate director, trademarks and licensing, University of Southern California.

Case Study: Keeping a Classic Property Fresh and Relevant 
2:30–3:00 p.m.

Speaker: Roz Nowicki, executive vice president, Peanuts Worldwide.

Case Study: Brand Collaboration 
3:15–3:45 p.m.

Speaker: David Lee, director, licensing, MillerCoors.

Case Study: Licensing into the Service Sector 
3:15–3:45 p.m.

Speaker: Sondra Newkirk, senior director, brand licensing, Meredith Corporation.

Navigating Licensing as a Small Manufacturer 
4:00–4:45 p.m.

Moderator: Steve Rollins, senior vice president, Rock'em Apparel.

Speakers: Andy Friess, president, Friess Marketing Group; Ricky Medina, senior manager, licensing and business development, NFL Players Inc.; and Scott Halpern, licensing director, World Wrestling Entertainment.

Tracking and Dealing with Counterfeits 
4:00–4:45 p.m.

Speaker: Courtney Donovan, licensing coordinator, New Era; Bill Patterson, vice president, global marketing, OpSec Security; and Christina Rowley, vice president, licensing, NYC & Co.

THURSDAY, MAY 24 
Tapping into the Power of Micro-Influencers 
9:00–9:45 a.m.

Speaker: Natalie Cupps DiBiasi, co-founder, Laced Interactive.

Adjusting to Fashion's New Pace 
9:00–9:45 a.m.

Moderator: Andrea Spellman, head of new business, WGSN.

Speakers: Chris Vaccarino, chief executive officer, Fanjoy; Patricia Mercer, director, licensing, CAA-GBG; and Simon Douek, vice president, lifestyle brands, Infinity Group.

What Every Licensing Pro Should Know About Royalty Rates 
10:00–10:45 a.m.

Speakers: Louis Drogin, partner, Brandgenuity; James MacIntosh, vice president, general manager, global feminine protection and infant care products, Edgewell Personal Care; Sashim Parmanand, chief executive officer, One Animation; and Steve Scebelo, vice president, licensing and business development, NFL Players Inc.

FutureTech: New Technologies that will Affect Licensing (i.e. AR/VR, voice, etc.) 
10:00–10:45 a.m.

Speakers: David Uy, co-founder, chief executive officer, BLMP Network; Holly Rawlinson, head, marketing, licensing and merchandising, FanShop, Fandango; and Mark Caplan, principal, BD Labs.