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Licensing University Overview

Class is in session! Organized by the International Licensing Industry Merchandisers' Association, Licensing University will take place during Licensing Expo.

License Global

May 18, 2018

5 Min Read

The Basics of Licensing 
9:30–11:45 a.m.

Speaker: Ira Mayer, adjunct professor, Long Island University-Post, and former publisher, The Licensing Letter; Gary Caplan, president, Gary Caplan Inc.; Katy Briggs, senior licensing manager, Hallmark Cards; Joanne Olds, founder and president, The Buffalo Works.

The Basics of International Licensing 
12:45–2:00 p.m.

Speakers: Gisela Abrams, senior vice president, global partnerships, LIMA; Yvonne King, director, Haven Licensing; Miki Yamamoto, senior vice president, IMG Licensing Asia; and Dan Frugtniet, vice president, international licensing and business development, Viacom.

The Basics of Licensing Law 
2:15–4:00 p.m.

Speakers: Greg Battersby, managing member, Battersby Law Group, and member, Licensing Industry Hall of Fame; Jed Ferdinand senior managing partner, Ferdinand IP; and Daniel Lacy, general counsel, The Performa Company.

Reaching New Generations with Classic Icons 
9:30–10:15 a.m.

Speakers: Tamra Knepfer, senior vice president, Greenlight, Branded Entertainment Network; Ryan Kernan, senior vice president, merchandise licensing, Greenlight, Branded Entertainment Network; Pamela Deese, partner, Arent Fox; and Corey Salter, executive vice president, celebrity and entertainment, and co-chief business officer, Authentic Brands Group.

Trend-Spotting and Innovation: How Do You Search for "New"? 
9:30–10:15 a.m.

Speakers: Genna Rosenberg, chief executive officer, GennComm; Jeremy Padawer, co-president, Wicked Cool Toys; and Naz Amarchi-Cuevas, head of licensing, SYBO Games.

Creating and Maximizing Styleguides 
10:30–11:15 a.m.

Moderator: Stan Madaloni, president, Studio 2pt0.

Speakers: Tim Bankley, creative director, The Joester Loria Group; Christopher Lucero, vice president, global licensing, Sony Pictures Television; and John Van Citters, vice president, product development, CBS Consumer Products.

Trendwatch: Making the Most of Music 
10:30–11:15 a.m.

Speakers: Lisa Streff, executive vice president, global licensing and branding, Epic Rights; Damon Whiteside, chief marketing officer, Country Music Association; Beth Taylor, director, licensing, Bioworld; and Trevor George, president, Trevco.

How to Evaluate Licensed Properties 
11:30 a.m.–12:15 p.m.

Speakers: Woody Browne, president, Building Q; and Jason Korfine, partner, Licensing Street.

Extending a Brand into Licensed Experiences and Events 
11:30 a.m.–12:15 p.m.

Moderator: Tamaya Petteway, senior vice president, brand and licensing partnerships, Endemol Shine North America.

Speakers: Wendy Erikson, country manager, Camp MasterChef; Lisa Lehr, vice president, business development and brand marketing, RWS Entertainment Group; and Robert Tuchman, co-head, premium experience, CAA.

Trendwatch: What's the eSports Opportunity 
1:30–2:15 p.m.

Moderator: Marty Brochstein, senior vice president, LIMA.

Speakers: Daniel Siegel, head of eSports, Blizzard Entertainment; Blake Davidson, vice president, consumer innovation, NASCAR; Jon Wayne Gurman, chief executive officer, Moniker Inc. Worldwide; and Grant Zinn, chief executive officer, Beastcoast.

Finding and Working with Agents and Consultants 
1:30–2:15 p.m.

Moderator: Karen Raugust, founder, Raugust Communications.

Speakers: Rita Bonnell Illig, president, RBA Associates; and Ilana Wilensky, president, Jewel Branding and Licensing.

Unique Challenges of Branding and Licensing in the Growing Cannabis Industry 
1:30–2:30 p.m.

Speakers: Chris Folkerts, chief executive officer, Grenko Science; Greg Hill, founder, BrandBirth; Darren Karasuik, vice president, strategy, MedReleaf; Kellen O'Keefe, senior vice president, development, MedMen; and David Schnider, partner, Nolan Heimann.

Case Study: "Peppa Pig"–Extending a U.K. Hit to the Global Marketplace 
2:30–3:00 p.m.

Speakers: Andrew Carley, executive vice president, global brands, Entertainment One; and Joan Grasso, senior vice president, licensing, North America, Entertainment One.

Case Study: Strategic Licensing Framework for Global Food and Beverage Brands–Unilever Ice Cream 
2:30–3:00 p.m.

Speakers: Julie Mcleave, global licensing director, Unilever; and Stu Seltzer, president, Seltzer Licensing

How to Negotiate a Licensing Deal 
3:15–4:00 p.m.

Moderator: Joleen Hughes, managing director, Hughes Media Law.

Speaker: Steven Heller, president, The Brand Liaison.

Licensing in a Direct-to-Consumer World 
3:15–4:00 p.m.

Speaker: Veronica Hart, senior vice president, CBS Consumer Products.

Licensing Roundtables: Session One 
8:00–9:45 a.m.

Speakers: Leigh Ann Schwarzkopf, co-founder, Project Partners Network; Lee McEnany Caraher, chief executive officer, Double Forte; Johnathan Symington, chief executive officer and founder, The Lantic Group; Vincent Leoni, partner, Miller Kaplan Arase; Susie Lecker, global brand officer, Mattel; Duncan Hamilton, director of sales, business development and licenses, Devar Entertainment; and Carol Feeley, creative manager, Beacon Creative.

Licensing Roundtables: Session Two 
10:15 a.m.–12:00 p.m.

Speakers: Lewis Stark, partner, PragerMetis; Mike Slusar, partner, Brandar Consulting; David Schmidt, chief pain reliever and operating officer, TPH Global Solutions; Jim Sachs, partner, Harris-Sachs; Stephanie Pottick, principal, Pottick Law; Juergen Mathwich, co-founder, Authentic Vision; Randy Malone, partner, Brandar Consulting; and Thomas Ferguson, vice president, licensing partnerships, Endemol Shine North America.

Case Study: "Five Nights at Freddy's" 
11:00-11:30 a.m.

Speaker: Marc Mostman, partner, Striker Entertainment.

The Shape of Toy Retailing in a Changed World 
12:30–1:30 p.m.

Speakers: Stephanie Wissink, managing director and senior research analyst, consumer products, Jefferies; Eva Lorenz, general manager, toys and games, Amazon.com; and David Conn, chief executive officer, ThreeSixty Brands.

Unexpected Brands in Lifestyle Licensing 
1:30–2:15 p.m.

Speakers: Jennifer Arnoldt, senior director, retail engagement and experience, Taco Bell; Julie Ann Quay, founder and chief executive officer, VFILES; Allison Ames, president and chief executive officer, Beanstalk; and Shane Grogan, senior licensing manager, Diageo.

How to License Artwork 
1:30–2:15 p.m.

Speaker: Paul Cohen, partner, creative licensing division, The Brand Liaison; Eric Morse, senior vice president, partnerships and general manager, global licensing Redbubble; Julie Smith, chief marketing officer, the Lang Companies; and Debra Valencia, artist, product designer and entrepreneur, Debra Valencia Lifestyle Brand.

Case Study: How a University Deals with Game Day Counterfeiting 
2:30–3:00 p.m.

Speaker: Steve Fuller, associate director, trademarks and licensing, University of Southern California.

Case Study: Keeping a Classic Property Fresh and Relevant 
2:30–3:00 p.m.

Speaker: Roz Nowicki, executive vice president, Peanuts Worldwide.

Case Study: Brand Collaboration 
3:15–3:45 p.m.

Speaker: David Lee, director, licensing, MillerCoors.

Case Study: Licensing into the Service Sector 
3:15–3:45 p.m.

Speaker: Sondra Newkirk, senior director, brand licensing, Meredith Corporation.

Navigating Licensing as a Small Manufacturer 
4:00–4:45 p.m.

Moderator: Steve Rollins, senior vice president, Rock'em Apparel.

Speakers: Andy Friess, president, Friess Marketing Group; Ricky Medina, senior manager, licensing and business development, NFL Players Inc.; and Scott Halpern, licensing director, World Wrestling Entertainment.

Tracking and Dealing with Counterfeits 
4:00–4:45 p.m.

Speaker: Courtney Donovan, licensing coordinator, New Era; Bill Patterson, vice president, global marketing, OpSec Security; and Christina Rowley, vice president, licensing, NYC & Co.

Tapping into the Power of Micro-Influencers 
9:00–9:45 a.m.

Speaker: Natalie Cupps DiBiasi, co-founder, Laced Interactive.

Adjusting to Fashion's New Pace 
9:00–9:45 a.m.

Moderator: Andrea Spellman, head of new business, WGSN.

Speakers: Chris Vaccarino, chief executive officer, Fanjoy; Patricia Mercer, director, licensing, CAA-GBG; and Simon Douek, vice president, lifestyle brands, Infinity Group.

What Every Licensing Pro Should Know About Royalty Rates 
10:00–10:45 a.m.

Speakers: Louis Drogin, partner, Brandgenuity; James MacIntosh, vice president, general manager, global feminine protection and infant care products, Edgewell Personal Care; Sashim Parmanand, chief executive officer, One Animation; and Steve Scebelo, vice president, licensing and business development, NFL Players Inc.

FutureTech: New Technologies that will Affect Licensing (i.e. AR/VR, voice, etc.) 
10:00–10:45 a.m.

Speakers: David Uy, co-founder, chief executive officer, BLMP Network; Holly Rawlinson, head, marketing, licensing and merchandising, FanShop, Fandango; and Mark Caplan, principal, BD Labs.

Read more about:

Licensing Expo

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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