The Basics of Licensing
Speaker: Ira Mayer, adjunct professor, Long Island University-Post, and former publisher, The Licensing Letter; Gary Caplan, president, Gary Caplan Inc.; Katy Briggs, senior licensing manager, Hallmark Cards; Joanne Olds, founder and president, The Buffalo Works.
The Basics of International Licensing
Speakers: Gisela Abrams, senior vice president, global partnerships, LIMA; Yvonne King, director, Haven Licensing; Miki Yamamoto, senior vice president, IMG Licensing Asia; and Dan Frugtniet, vice president, international licensing and business development, Viacom.
The Basics of Licensing Law
Speakers: Greg Battersby, managing member, Battersby Law Group, and member, Licensing Industry Hall of Fame; Jed Ferdinand senior managing partner, Ferdinand IP; and Daniel Lacy, general counsel, The Performa Company.
TUESDAY, MAY 22
Reaching New Generations with Classic Icons
Speakers: Tamra Knepfer, senior
Trend-Spotting and Innovation: How Do You Search for "New"?
Speakers: Genna Rosenberg, chief executive officer, GennComm; Jeremy Padawer, co-president, Wicked Cool Toys; and Naz Amarchi-Cuevas, head of licensing, SYBO Games.
Creating and Maximizing Styleguides
Moderator: Stan Madaloni, president, Studio 2pt0.
Speakers: Tim Bankley, creative director, The Joester Loria Group; Christopher Lucero, vice president, global licensing, Sony Pictures Television; and John Van Citters, vice president, product development, CBS Consumer Products.
Trendwatch: Making the Most of Music
Speakers: Lisa Streff, executive vice president, global licensing and branding, Epic Rights; Damon Whiteside, chief marketing officer, Country Music Association; Beth Taylor, director, licensing, Bioworld; and Trevor George, president, Trevco.
How to Evaluate Licensed Properties
11:30 a.m.–12:15 p.m.
Speakers: Woody Browne, president, Building Q; and Jason Korfine, partner, Licensing Street.
Extending a Brand into Licensed Experiences and Events
11:30 a.m.–12:15 p.m.
Moderator: Tamaya Petteway, senior vice president, brand and licensing partnerships, Endemol Shine North America.
Speakers: Wendy Erikson, country manager, Camp MasterChef; Lisa Lehr, vice president, business development and brand marketing, RWS Entertainment Group; and Robert Tuchman, co-head, premium experience, CAA.
Trendwatch: What's the eSports Opportunity
Moderator: Marty Brochstein, senior vice president, LIMA.
Speakers: Daniel Siegel, head of eSports, Blizzard Entertainment; Blake Davidson, vice president, consumer innovation, NASCAR; Jon Wayne Gurman, chief executive officer, Moniker Inc. Worldwide; and Grant Zinn, chief executive officer, Beastcoast.
Finding and Working with Agents and Consultants
Moderator: Karen Raugust, founder, Raugust Communications.
Speakers: Rita Bonnell Illig, president, RBA Associates; and Ilana Wilensky, president, Jewel Branding and Licensing.
Unique Challenges of Branding and Licensing in the Growing Cannabis Industry
Speakers: Chris Folkerts, chief executive officer, Grenko Science; Greg Hill, founder, BrandBirth; Darren Karasuik, vice president, strategy, MedReleaf; Kellen O'Keefe, senior vice president, development, MedMen; and David Schnider, partner, Nolan Heimann.
Case Study: "Peppa Pig"–Extending a U.K. Hit to the Global Marketplace
Speakers: Andrew Carley, executive vice president, global brands, Entertainment One; and Joan Grasso, senior vice president, licensing, North America, Entertainment One.
Case Study: Strategic Licensing Framework for Global Food and Beverage Brands–Unilever Ice Cream
Speakers: Julie Mcleave, global licensing director, Unilever; and Stu Seltzer, president, Seltzer Licensing
How to Negotiate a Licensing Deal
Moderator: Joleen Hughes, managing director, Hughes Media Law.
Speaker: Steven Heller, president, The Brand Liaison.
Licensing in a Direct-to-Consumer World
Speaker: Veronica Hart, senior vice president, CBS Consumer Products.
WEDNESDAY, MAY 23
Licensing Roundtables: Session One
Speakers: Leigh Ann Schwarzkopf, co-founder, Project Partners Network; Lee McEnany Caraher, chief executive officer, Double Forte; Johnathan Symington, chief executive officer and founder, The Lantic Group; Vincent Leoni, partner, Miller Kaplan Arase; Susie Lecker, global brand officer, Mattel; Duncan Hamilton, director of sales, business development and licenses, Devar Entertainment; and Carol Feeley, creative manager, Beacon Creative.
Licensing Roundtables: Session Two
10:15 a.m.–12:00 p.m.
Speakers: Lewis Stark, partner, PragerMetis; Mike Slusar, partner, Brandar Consulting; David Schmidt, chief pain reliever and operating officer, TPH Global Solutions; Jim Sachs, partner, Harris-Sachs; Stephanie Pottick, principal, Pottick Law; Juergen Mathwich, co-founder, Authentic Vision; Randy Malone, partner, Brandar Consulting; and Thomas Ferguson, vice president, licensing partnerships, Endemol Shine North America.
Case Study: "Five Nights at Freddy's"
Speaker: Marc Mostman, partner, Striker Entertainment.
The Shape of Toy Retailing in a Changed World
Speakers: Stephanie Wissink, managing director and senior research analyst, consumer products, Jefferies; Eva Lorenz, general manager, toys and games, Amazon.com; and David Conn, chief executive officer, ThreeSixty Brands.
Unexpected Brands in Lifestyle Licensing
Speakers: Jennifer Arnoldt, senior director, retail engagement and experience, Taco Bell; Julie Ann Quay, founder and chief executive officer, VFILES; Allison Ames, president and chief executive officer, Beanstalk; and Shane Grogan, senior licensing manager, Diageo.
How to License Artwork
Speaker: Paul Cohen, partner, creative licensing division, The Brand Liaison; Eric Morse, senior vice president, partnerships and general manager, global licensing Redbubble; Julie Smith, chief marketing officer, the Lang Companies; and Debra Valencia, artist, product designer and entrepreneur, Debra Valencia Lifestyle Brand.
Case Study: How a University Deals with Game Day Counterfeiting
Speaker: Steve Fuller, associate director, trademarks and licensing, University of Southern California.
Case Study: Keeping a Classic Property Fresh and Relevant
Speaker: Roz Nowicki, executive vice president, Peanuts Worldwide.
Case Study: Brand Collaboration
Speaker: David Lee, director, licensing, MillerCoors.
Case Study: Licensing into the Service Sector
Speaker: Sondra Newkirk, senior director, brand licensing, Meredith Corporation.
Navigating Licensing as a Small Manufacturer
Moderator: Steve Rollins, senior vice president, Rock'em Apparel.
Speakers: Andy Friess, president, Friess Marketing Group; Ricky Medina, senior manager, licensing and business development, NFL Players Inc.; and Scott Halpern, licensing director, World Wrestling Entertainment.
Tracking and Dealing with Counterfeits
Speaker: Courtney Donovan, licensing coordinator, New Era; Bill Patterson, vice president, global marketing, OpSec Security; and Christina Rowley, vice president, licensing, NYC & Co.
THURSDAY, MAY 24
Tapping into the Power of Micro-Influencers
Speaker: Natalie Cupps DiBiasi, co-founder, Laced Interactive.
Adjusting to Fashion's New Pace
Moderator: Andrea Spellman, head of new business, WGSN.
Speakers: Chris Vaccarino, chief executive officer, Fanjoy; Patricia Mercer, director, licensing, CAA-GBG; and Simon Douek, vice president, lifestyle brands, Infinity Group.
What Every Licensing Pro Should Know About Royalty Rates
Speakers: Louis Drogin, partner, Brandgenuity; James MacIntosh, vice president, general manager, global feminine protection and infant care products, Edgewell Personal Care; Sashim Parmanand, chief executive officer, One Animation; and Steve Scebelo, vice president, licensing and business development, NFL Players Inc.
FutureTech: New Technologies that will Affect Licensing (i.e. AR/VR, voice, etc.)
Speakers: David Uy, co-founder, chief executive officer, BLMP Network; Holly Rawlinson, head, marketing, licensing and merchandising, FanShop, Fandango; and Mark Caplan, principal, BD Labs.
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