From apparel to universities and everything in between, Licensing Expo will host an impressive roster of new exhibitors. With so many new faces on the show floor, here are 10 you won't want to miss.
Atlantyca Entertainment –
Based in Italy, Atlantyca Entertainment is a trans-media entertainment company that maintains production and distribution of multiple television series via its new division Atlantyca Live. The company's licensing division manages the international licensing programs for the Geronimo Stilton portfolio, "Bat Pat" and "Thea Sisters," among others.
Recently, the company debuted an exclusive line of Geronimo Stilton children's apparel at the European retailer Carrefour. It has also secured a host of licensees for the brand in categories ranging from stationery to comics to 3D flash drives and more.
BuzzFeed is a leading digital news and entertainment company with a raft of brands like Tasty, TopKnot, Try Guys and more. The company's news and entertainment divisions also boast a highly engaged audience that consumes content across multiple platforms.
As a first-time exhibitor, BuzzFeed will be highlighting its Tasty brand, which originated as a series of simple, instructional
Coca-Cola Licensing –
Although the company has exhibited at Licensing Expo before, Coca-Cola took a brief hiatus before returning this year. The international beverage company reaches more than 1.9 billion consumers in more than 200 countries via its host of sparkling and still brands, including Coca-Cola, Powerade, Fanta and Sprite, among others.
As one of the world's most recognizable brands, the Coca-Cola licensing program aims to connect with global consumers through a raft of categories.
Earthbound Brands –
Earthbound combines product design and development with a full-service licensing agency.
Since its inception in 2000, Earthbound has generated $20 billion in retail sales for clients such as Acura, American Honda,
, DuPont Kevlar,
, Meredith Corp. and many others.
Earthbound will treat Expo as "a bit of a coming out party," as well as to generate business for current partners while also attracting new ones.
FAO Schwarz –
Last year, Toys 'R' Us sold FAO Schwarz, one of the oldest toy retailers in the world, to the ThreeSixty Group (formerly known as MerchSource).
As a first-time exhibitor, FAO Schwarz will announce to the world that its back and will seek potential partners to assist in the historic brand's re-launch.
"In October 2016, MerchSource announced its acquisition of FAO Schwarz, seeing tremendous opportunity to build upon the heritage, experience and nostalgia of the brand," says Christina Schick, head of marketing, ThreeSixty Brands. "We are excited to build upon its iconic history by bringing to life the magic of the FAO Schwarz brand in the right categories. We are exhibiting to start conversations with partners who can bring that vision to life."
Hang Ten –
Founded in 1960, Hang Ten is a surf and California lifestyle brand that is globally recognized for its "Feet" mark. The brand has a strong emphasis on active lifestyle and is currently available across categories such as apparel, swimwear, sunglasses, footwear and outdoor recreational products.
Last year, the brand appointed Jewel Branding & Licensing to serve as its North American licensing agent in all home categories, including fashion bedding, home décor accessories, furniture, rugs, housewares and tabletop.
Level-5 abby –
Multimedia company Level-5 abby creates, produces and distributes content for children, adults and game/anime fans worldwide. With a solid footprint in North America and Europe, the company will bring brands such as "Yo-Kai Watch," "Professor Layton," "Snack World" and "Inazuma Eleven" to Licensing Expo in order to build its long-term business and business partnerships as well as its international reputation as a multi-portfolio content creator and IP owner.
Ripley's Believe It or Not! –
As the "world authority" on all things unbelievable and strange, the Ripley's Believe It or Not brand boasts more than 95 attractions in 12 countries, as well as global distribution of its popular
Ripley's Believe It or Not!
books. This year, the 99-year-old brand will head to Licensing Expo to prepare for its 100th anniversary in 2018 as well as further extend its presence globally with merchandising and marketing partnerships.
With a variety of archival material, fun facts, unique characters and more than 30,000 exhibits, Ripley's is able to provide a host of specialized content for licensing. The Ripley's Believe It or Not! trademark is also available for licensing.
San Diego Zoo Global –
San Diego Zoo Global includes the San Diego Zoo, SDZ Global Wildlife Conservancy, SDZ Institute for Conservation Research, SDZ Kids and SDZ Safari Park and will head to Licensing Expo for the first time in its history. In addition to displaying a number of consumer products, SDZ Global will also sample its accredited digital archive, which offers a myriad of wildlife and natural habitat photographic images and video footage for advertising, corporate, editorial, non-profit and other professional creative use.
While at the show, SDZ Global will look to grow its roster within the baby category as well as secure licensees for publishing (including educational books, flash cards, posters and more), toys, pet products and more.
"We have been attending Licensing Expo for many years," says Monica Michel, licensing and partnership marketing manager, San Diego Zoo Global. "Having a presence at this year's Licensing Expo as an exhibitor will give us the opportunity to share with potential licensees that a licensing agreement with San Diego Zoo will not only benefit conservation, but also contribute to the positive image of companies that license with our internationally recognized brand."
Yale University –
Yale University is a world-famous Ivy League university founded in 1701 that boasts an extensive licensing program spanning a variety of categories including luggage, apparel, tote bags, gift items and more.
Within the university's trademark licensing program, licensees are able to license the Yale shield, the words "Yale," "Yale University" and "Yale Bulldogs," the letter "Y," the bulldog leaning on the Y, the athletic mark (bulldog head) and the Yale wordmark "Yale."
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