Fresh Faces at Licensing Expo 2017

From apparel to universities and everything in between, Licensing Expo will host an impressive roster of new exhibitors. With so many new faces on the show floor, here are 10 you won't want to miss.

April 6, 2018

From apparel to universities and everything in between, Licensing Expo will host an impressive roster of new exhibitors. With so many new faces on the show floor, here are 10 you won't want to miss.

Atlantyca Entertainment –

Booth #G103


Recently, the company debuted an exclusive line of Geronimo Stilton children's apparel at the European retailer Carrefour. It has also secured a host of licensees for the brand in categories ranging from stationery to comics to 3D flash drives and more.

BuzzFeed –


Booth #B154

BuzzFeed is a leading digital news and entertainment company with a raft of brands like Tasty, TopKnot, Try Guys and more. The company's news and entertainment divisions also boast a highly engaged audience that consumes content across multiple platforms.

As a first-time exhibitor, BuzzFeed will be highlighting its Tasty brand, which originated as a series of simple, instructional

recipe videos.

Coca-Cola Licensing –

Booth #C114

As one of the world's most recognizable brands, the Coca-Cola licensing program aims to connect with global consumers through a raft of categories.

Earthbound Brands –



Earthbound combines product design and development with a full-service licensing agency.

Since its inception in 2000, Earthbound has generated $20 billion in retail sales for clients such as Acura, American Honda,

Cooking Light

, DuPont Kevlar,


, Meredith Corp. and many others.

Earthbound will treat Expo as "a bit of a coming out party," as well as to generate business for current partners while also attracting new ones.

FAO Schwarz –

Booth #J170


As a first-time exhibitor, FAO Schwarz will announce to the world that its back and will seek potential partners to assist in the historic brand's re-launch.

"In October 2016, MerchSource announced its acquisition of FAO Schwarz, seeing tremendous opportunity to build upon the heritage, experience and nostalgia of the brand," says Christina Schick, head of marketing, ThreeSixty Brands. "We are excited to build upon its iconic history by bringing to life the magic of the FAO Schwarz brand in the right categories. We are exhibiting to start conversations with partners who can bring that vision to life."

Hang Ten –

Booth #F128


Last year, the brand appointed Jewel Branding & Licensing to serve as its North American licensing agent in all home categories, including fashion bedding, home décor accessories, furniture, rugs, housewares and tabletop.

Level-5 abby –

Booth #B142


Ripley's Believe It or Not! –

Booth #B93


With a variety of archival material, fun facts, unique characters and more than 30,000 exhibits, Ripley's is able to provide a host of specialized content for licensing. The Ripley's Believe It or Not! trademark is also available for licensing.

San Diego Zoo Global –

Booth #F94


While at the show, SDZ Global will look to grow its roster within the baby category as well as secure licensees for publishing (including educational books, flash cards, posters and more), toys, pet products and more.

"We have been attending Licensing Expo for many years," says Monica Michel, licensing and partnership marketing manager, San Diego Zoo Global. "Having a presence at this year's Licensing Expo as an exhibitor will give us the opportunity to share with potential licensees that a licensing agreement with San Diego Zoo will not only benefit conservation, but also contribute to the positive image of companies that license with our internationally recognized brand."

Yale University –

Booth #H103


Within the university's trademark licensing program, licensees are able to license the Yale shield, the words "Yale," "Yale University" and "Yale Bulldogs," the letter "Y," the bulldog leaning on the Y, the athletic mark (bulldog head) and the Yale wordmark "Yale."

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