Licensing Expo

Updates, insights and interviews from Licensing Expo Vegas organizers, exhibitors and attendees.

Matt Proulx

Licensing Expo 10 Minutes With… Hasbro

May 18, 2022

Ringling Bros. and Barnum & Bailey

Entertainment Feld Entertainment Announces Return of Ringling Bros. and Barnum & Bailey

May 18, 2022

The "Starry Night" LEGO set.

Toys & Games MoMA and LEGO Collaborate for ‘Starry Night’ Set

May 18, 2022

Licensing Expo License This! Where Are They Now?

May 17, 2022

The three new "Hot Ones" Pringles flavors, Salsa Verde, Salsa Rojo and Hot Sauce.

Food & Beverage Pringles Teams Up with ‘Hot Ones,’ on Limited-Edition Lineup

May 17, 2022

Pretzel and the Puppies, a HarperCollins property.

Publishing WildBrain CPLG Starts New Chapter with HarperCollins

May 17, 2022

Dan Cook.

Celebrity Paramount Consumer Products Names Dan Cook Senior Vice President of Global E-Commerce

May 17, 2022

9 Bored Apes

New Media/Social Brand Central Signs Collective of Bored Ape NFT Owners for Consumer Products: Bored of Directors

May 17, 2022

Licensing Expo Bulldog Signs New Licensees for Care Bears

May 17, 2022

Promotional image for the 50th Anniversary of Hip-Hop licensing program.

Licensing Expo Licensing Expo’s Opening Night Party Will Celebrate the 50th Anniversary of Hip-Hop

May 17, 2022

American Girl doll Corrine Tran, the main character of the new American Girl doll specials.

Licensing Expo Mattel, HBO Max and Cartoon Network, Announce American Girl Specials

May 13, 2022

Items from the Frosted Flakes Glamlite collection, including an eyeshadow palette, highlighter and more.

Beauty & Cosmetics Kellogg's Frosted Flakes Creates Makeup with Glamlite

May 13, 2022

Licensing Expo Major League Baseball, MLB Players and Sorare to NFT Game

May 13, 2022

Promotional image for Licensing Expo, featuring Motul, "CoComelon," NFLPA and more.

Licensing Expo Licensing Expo Facilitates More than 3K Meetings, Draws High-Profile Visitor Registrations

May 12, 2022

Promotional image for "Alma's Way," featuring Alma and her family.

Licensing Expo Fred Rogers Productions Names Scholastic Master Publishing Partner for 'Alma's Way'

May 12, 2022

Julian Zag, executive vice president, global operations and consumer products head.

Licensing Expo 10 Minutes With ZAG

May 11, 2022

Scene from a previous Licensing Expo

Licensing Expo Licensing Expo and Products of Change (POC) Reveal Sustainability Agenda, Featuring Education and Brand-led Product Showcases

May 10, 2022

Licensing Expo 10 Mins with... Pokemon

May 10, 2022

An image featuring some of the brands that The Soul represents, including Five Minute Crafts, Baby Zoo and more.

Licensing Expo TheSoul Publishing to Exhibit at Licensing Expo for First Time

May 6, 2022

Licensing Expo New Slate of Exhibitors Deliver on Licensing Expo’s Location-Based Entertainment Theme

May 5, 2022

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