Hard Rock Collabs on Home Goods Line
Hard Rock International and Sobel Westex, a textile company for hotels, resorts, spas, cruise lines and retail worldwide, will collaborate on a home goods line.
The new Rock at Home home goods line is inspired by music and will include bedding, bath textiles, window treatments and beach towels.
The collaboration between Hard Rock International and Sobel Westex makes staging the home a seamless task. Hard Rock's Rock at Home collection features luxurious bedding including comforters, sheet sets, throws and decorative accent pillows with a variety of sleek designs. The collections combine an array of premium accents including faux fur, sequins, velvet and denim with plaid, Aztec, tie-dye and animal prints.
“We are excited to collaborate with Sobel Westex to bring these trendy bedding, bath and beach products to consumers worldwide,” says Mark Linduski, director, licensing, Hard Rock International. “This fresh, unique collection of musically-inspired, designer textiles will appeal to customers of virtually every age range, music genre and lifestyle while aiding in our strategic initiative to expand retail distribution of the Hard Rock brand outside of our retail properties.”
The Rock at Home designer textile collection will debut at the New York City Spring Textile Market on March 18 through March 21 before launching to consumers this fall.
“Our new, beautifully designed Rock at Home textile collection offers bedding, bath and window collections that truly let you feel and touch music at home," says Michael Trampas, executive vice president, Sobel Westex. “Our ever-expanding creative product line exceeds the highest expectations in variety, quality, value and style, and we look forward to sharing the experience with Hard Rock.”