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February 8, 2024
Hunter Price International has announced a collaboration with Paramount Consumer Products and mental health brand, Calm. The news follows the recent collaboration between “PAW Patrol” and Calm, which saw the sleep, relaxation and meditation app create an exclusive collection of sleep stories and meditations to aid a relaxing bedtime routine.
To complement the partnership, Hunter Price will design, develop and deliver a range of homeware, accessories and weighted plush.
The “PAW Patrol” pups are featured throughout the range of products, from bedding, blankets and fleeces to cushions, plush and mindfulness activities, including coloring and activity books, to encourage a calming evening wind-down and restful night’s sleep.
The debut collection was unveiled at the London Toy Fair last month and its first retail range will arrive in retailers nationwide this summer.
“This is a partnership with real purpose, and it feels great to be able to bring this global collaboration to life through meaningful consumer products,” says Allana Holmes, commercial director, Hunter Price International. “We really believe this range will connect with its target audience through the empowering content created on Calm for ‘PAW Patrol.’ Mindfulness, mental health and sensory awareness is so much more than a trend; it’s a movement and we’re proud to be playing our part.”
“After working with Hunter Price for a number of years, we were fully confident that the team would be the perfect partner for the ‘PAW Patrol’ and Calm collaboration,” says Rebecca Jenkins, vice president, consumer products U.K, Ireland, ANZ and Israel, Paramount. “We’re on a journey with this special partnership, which now includes Hunter Price International. Together, we’re providing young children the valuable tools to navigate their worries and empower them to embrace daily adventures with joy and ease.”
“Hunter Price has perfectly infused the magic and delight of Calm into this product line,” says Greg Justice, chief content officer, Calm. “This collaboration brings our content and the heroic ‘PAW Patrol’ pups to life in a whole new way, inspiring kids to both take on the day and get a great night’s rest.”
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