Plans include wall décor, metal art and novelty signs.

License Global

January 29, 2024

1 Min Read
Opry home décor.
Opry home décor.Opry Entertainment

Crystal Art Gallery, a manufacturer of wall and home décor, has announced a licensing agreement with Opry Entertainment Group (Opry Entertainment), the company that owns the Grand Ole Opry, Ryman Auditorium, “Hee Haw” and Wildhorse Saloon. 

“We are very excited to be working with Opry Entertainment,” says Randy Greenberg, chief executive officer, founder, Crystal Art Gallery. “Last year, I was on vacation in Nashville and had the opportunity to visit the Grand Ole Opry and fell in love with the brand. I immediately contacted my licensing department and asked them to pursue a partnership with them. We feel that their brands will be popular with consumers of all ages.” 

Established in 1989, Crystal Art Gallery has provided U.S. retailers with full-service product development, from creative design to manufacturing and warehouse distribution, for such major partners as Walmart, At Home, Kirklands, Hobby Lobby, TJX, Dollar General, Family Dollar and Big Lots. 

“When Randy asked me to create a partnership with Opry Entertainment, I immediately shared his vision,” says Michael Malm, executive vice president, Crystal Art Gallery. “Country music is the fastest-growing music segment, and Opry Entertainment and its brands represent the genre at its finest. We will be developing a full line of wall décor, including framed art, canvas art, metal signs and a variety of novelty signs from our Sign of the Times division. We expect the first product to be released in Q1 of 2024.” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like