February 29, 2024
LMCA has announced the launch of a strategic licensing program for cookware brand, Revere Ware.
For over 80 years, Revere Ware has been at the heart of family kitchens, creating durable and high-quality cookware. With a strategic licensing program aimed to broaden Revere Ware’s horizons, the brand is expanding into an array of kitchen essentials, including cookware, bakeware, flatware, kitchen gadgets and small appliances. This brand expansion aims to revive and honor the legacy of Revere Ware.
The Revere Ware team is dedicated to continuing the brand’s tradition by providing affordable, high-performance kitchen products.
“We are absolutely thrilled to introduce Revere Ware to today’s savvy home cook,” says Ciarán Coyle, president, chief executive officer, LMCA. “From its conception, Revere Ware was a brand that punched above its weight, and this revival is going to see a return to excellence that takes the industry by storm.”
“LMCA understands the complexity of the kitchen market and shares our deep respect for Revere Ware’s legacy,” Alan Kravetz, chief executive officer, Full Sail IP Partners, which acquired the Revere Ware brand in 2023. “With their uniquely skilled team, I have no doubt we will find the right partners to bring our vision to life: affordable, high-performance kitchen products that empower home cooks at any stage of their culinary journey.”
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