Collection includes writing tools and workbooks for kids.

License Global

January 15, 2024

2 Min Read
Paddington Paper Products, The Copyrights Group
Paddington Paper ProductsThe Copyrights Group

As the Paddington brand celebrates its 65th anniversary, Love Writing Co. has announced its partnership with The Copyrights Group (a Studiocanal company) to launch a range of stationery and workbooks for children inspired by the “Adventures of Paddington” TV series.

The range includes age-appropriate, FSC Certified, ergonomic, tripod grip writing pencils and erasable, colored tripod grip pencils, both of which are designed for small hands. There is also a 58-page Handwriting and Alphabet Practice Activity Workbook with reward stickers. Further products will launch soon, including a Paddington My First Pre-Writing Skills Workbook.

“We are delighted to be launching our new Paddington collection, as these products will resonate with parents and children alike,” says Surlender Pendress, chief executive officer, co-founder, Love Writing Co. “With the surge in technology, computers and mobile phones, 50% of under 11s are not meeting literacy guidelines, which is nearly three million children per year. The Early Learning Education sector is growing but lacks innovation, which is why we are on a mission to bring some fun to the sector. Learning to write is one of the fundamental building blocks within a child’s development, which are not just physical, as writing requires all the skills of reading, small motor coordination and emotional intelligence, and is the foundation on which children can build their future knowledge, grow confidence and become inspired. Paddington is such an iconic character who knows that learning adventures are always better with friends. He is known for having mishaps and making mistakes which aligns with our values and belief. It’s ok to make mistakes when learning, which is also the reason why our colored pencils are erasable.”

“We are thrilled to be partnering with Love Writing Co., to bring this collection to children and make learning fun with the help of Paddington and his friends,” says Henry Foulds, head, new business, The Copyrights Group.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like