Zippo, Seltzer Licensing Group Announce Partnership

Seltzer Licensing Group has announced a partnership with Zippo Manufacturing Company as its exclusive licensing agent.

Zippo Manufacturing Company is a global manufacturer and distributor of the patented windproof lighter and other outdoor products, including heat banks, hand warmers, fire starters and hand tools among others. Seltzer Licensing Group will focus on extending Zippo’s equity in fire, heat, cooking and light into adjacent consumer products within the outdoor space, such as patio heaters, firepits/fire tables, LP tanks, grills/grilling accessories, log sets and more.

“We’ve chosen Seltzer Licensing because of their strategic approach, industry expertise and strong reputation within the brand licensing industry,” says Violet Snyder, associate vice president, global licensing, Zippo. “We are thrilled to be working with Seltzer Licensing to grow the Zippo Outdoor licensing program.”

“What a delight to be able to represent such an iconic, respected brand like Zippo,” says Stu Seltzer, president, Seltzer Licensing Group. “We look forward to securing best-in-class partners for these open categories as we build upon the Zippo outbound licensing program.”