Guy Fieri’s Flavortown brand announces launch of three new cookware lines featuring breakthrough technology this year.

License Global

January 19, 2024

1 Min Read
Flavortown cookware.
Flavortown cookware. Flavortown

Chef Guy Fieri’s Flavortown brand has announced the launch of three new cookware lines available later this year in the U.S. and Canada in partnership with Mon Chateau, a global distributor of lifestyle products. The cookware will be manufactured without potentially harmful chemical coatings (PFAS, PTFE, PFOA).  

Flavortown’s licensing representative, IMG, facilitated the partnership. 

The cookware includes Fieri’s Laser Titanium, hard-anodized cookware, featuring a safe, non-toxic cooking surface. This new, patent-pending technology is three times harder than stainless steel, making it safe to cook with metal utensils and oven-safe up to 700 degrees. 

“It’s not just about what you cook, it’s also how you cook,” says Fieri. “With my new chemical-free Laser Titanium Flavortown cookware, you’ll be on the road to cookin’ with flavor, style and safety in mind. With this real-deal cookware in your kitchen, you are on your way to Flavortown.” 

Later this year, Fieri will also launch a stainless-steel line featuring pioneering micro-pressure lids that will lock in flavor and a ceramic line. 

“We are thrilled to partner with Guy Fieri and his Flavortown brand to help democratize flavor by providing consumers exciting new technologies to enhance their cooking experience,” says Ed Cooper, chief executive officer, Mon Chateau.  

Guy Fieri’s Flavortown Laser Titanium cookware will be available this spring at launch partners, Amazon and Macy’s. The cookware assortment will be offered in 10-piece and 12-piece sets and individual items like skillets, sauté pans, stock pots, saucepans, griddles, woks and Dutch ovens.  

Read more about:

IMGNorth America

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like