PBTeen to feature home furnishings and more designed by Meg DeAngelis.
Home retailer PBTeen is planning an exclusive product collection from YouTube star Meg DeAngelis based on the partners' recent DIY web series.
PBTeen is part of the Williams-Sonoma portfolio of brands.
The new branded homewares collection stems from PBTeen's recent partnership with AwesomenessTV for an original do-it-yourself web series titled "Revved Up Rooms," which starred DeAngelis and debuted this past July. "Revved Up Rooms" was the first time AwesomenessTV teamed with a home décor brand for a product integration campaign. Each of the five episodes in the series featured a different DIY project.
"While working with Meg DeAngelis during the AwesomenessTV series, we were so impressed by her energetic spirit and ability to captivate fans through her relatable personality," says Jill LaRue-Rieser, senior vice president, merchandising, PBTeen. "It was a natural fit to extend our relationship with Meg, and we're excited to share this upcoming collection with teens across the country in January."
The MayBaby by Meg DeAngelis for PBTeen collection will feature more than 40 items across key categories such as furniture, bedding, rugs, lighting, decorative accessories, wall décor and more. The line will launch on PBteen.com and in PBteen stores across the U.S. in January.
"I've always loved finding ways to make any space feel like my own," says DeAngelis. "It's an absolute dream to partner with PBteen and work together on this line. I can't wait for my viewers to have some fun decorating their own rooms with pieces from this collection."