Popsugar Shows Love to Crate and Barrel

Popsugar has launched a new modern love editorial destination and podcast series in partnership with Crate and Barrel Wedding Registry.
License Global

January 6, 2021

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Popsugar, a leading digital lifestyle brand for women globally, has announced the launch of a new modern love destination on its website and a new podcast series, “Love These Days,” in partnership with Crate and Barrel Wedding Registry.

“While love never changes, modern relationships, lifestyles and wedding celebrations are constantly evolving, especially these days,” says Janet Hayes, chief executive officer, Crate and Barrel. “Bringing fresh and relevant ways to support and connect with today’s couples through partners like Popsugar allows us to continue to share the knowledge, expertise and inspiration couples have come to expect from Crate and Barrel – when they need it most.”

Hosted by Jenna Ushkowitz and fiancé David Stanley, the podcast speaks to today’s couples, offering them practical advice to navigate the challenges of love and wedding planning through the pandemic and beyond. Popsugar’s new destination will feature “Love These Days” podcast episodes in addition to new written

editorial content all around the marriage planning process and relationships as well as opportunities for site visitors to shop must-have Crate and Barrel Wedding Registry products.

“Love These Days” is co-hosted by the newly engaged Jenna Ushkowitz, known for her role on “Glee,” and fiancé David Stanley. The couple will share their experiences and give advice on being engaged and planning a wedding during the pandemic in this part love-story, part practical-advice podcast. Each episode will feature a special guest and discuss a different theme or issue that has emerged in the uncharted territory of 2020-2021 – from seeing your significant other 24/7 to postponing your wedding or planning one virtually. “Love These Days” is available to audiences on-demand via Apple Podcasts, Google Podcasts, Spotify, iHeartRadio, Stitcher and Popsugar.com.

In addition to the podcast, Popsugar will launch a brand-new modern love destination on its O&O website that will feature the new “Love These Days” podcasts episodes, relationship-related editorial content, and a product carousel featuring must-have Crate and Barrel Wedding Registry items. The new one-stop digital destination will be the ultimate guide to wedding planning and relationship advice for every couple.

“We’re excited to partner with Crate and Barrel Wedding Registry to launch our new podcast and editorial destination and celebrate love and marriage in what’s been an extremely challenging year for many couples planning for new beginnings,” says Lisa Sugar, founder and president, Popsugar. “Popsugar's Millennial audience is actively engaged with wedding planning content and 25 percent more likely to get married in the next six months so we are excited to create a resource for inspiration and planning.”

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