The new line of products will be called “M.LaHart's Victory Lane.” It will feature 10 custom driver shops featuring notable names such as Chase Elliott, Brad Keselowski, Joey Logano and Jimmie Johnson. Products sporting the drivers will include glassware, leather flasks, rodeo-style belt buckles and jewelry.
In addition to the home goods partnership, NASCAR also recently announceda deal with Far Out Toys
that extended their CP agreement.
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