M.LaHart & Co. Speeds Ahead with NASCAR Line

NASCAR races into the home goods market following its latest licensing deal with M.LaHart & Co.
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License Global

June 17, 2019

M.LaHart & Co. Speeds Ahead with NASCAR Line

M.LaHart & Co. has launched a new collection of licensed NASCAR home goods, accessories and jewelry created through the company's design studio.

The new line of products will be called “M.LaHart's Victory Lane.” It will feature 10 custom driver shops featuring notable names such as Chase Elliott, Brad Keselowski, Joey Logano and Jimmie Johnson. Products sporting the drivers will include glassware, leather flasks, rodeo-style belt buckles and jewelry.

In addition to the home goods partnership, NASCAR also recently announced

a deal with Far Out Toys

that extended their CP agreement.

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