Laura Ashley Heads into the Kitchen

English lifestyle brand Laura Ashley has partnered with Morgan Home to produce a line of kitchen and beach products.

The deal was brokered by Synergy Licensing on behalf of Laura Ashley and Harris-Sachs on behalf of Morgan Home.

The collection will include kitchen towels, pot holders, oven mitts, aprons and more and will be available at department stores and specialty stores in late fall. Beach gear and accessories will include towel and tote sets, beach mats, lounge covers and more launching at retail in early 2015.

“Kitchen textiles are at the heart of the Laura Ashley brand,” says Penne Cairoli president, Laura Ashley. “Laura Ashley started printing kitchen linens with her husband from their London flat in 1953. We are delighted see new developments that we know our customers will love and appreciate.”