Following multiple ELLE Cafés in Asia, the first installment of the ELLE Décor Café has launched in the U.S.
In celebration of the brand’s 30th anniversary, the social media-friendly pop-up will be open from 4 p.m. to midnight through March 31. Guests will be able to enjoy activities such as tea-time and cocktails.
ELLE Décor is reimagining the Plaza Rose Club with the help of interior designer Sasha Bikoff. For Bikoff’s redesign, the focal point of the space will come in an original wall fabric created by Bikoff called “uptown toile” in the lavender and rouge colorway, which is a new take on a classic toile.
“It is an honor to partner with such an iconic hotel in New York to showcase our products from the ELLE Décor collection and offer a new expression of our brand,” says Eva Platini, director, licensing Americas, ELLE Décor Collection.
The pieces in the collection will be available for purchase in March 2020 at Wayfair.com and Macys.com.