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April 26, 2023
Rovio Entertainment’s “Angry Birds” will be featured on the entertainment systems of the recently unveiled new Mercedes-Benz E-Class.
The deal will allow passengers to play the classic “Angry Birds” slingshot game on the sprawling touchscreen that extends across the dashboard of the new sedan. This experience will be powered by Faurecia Aptoide, an automotive app store that will make “Angry Birds” available on Mercedes-Benz,encouraging vehicle users to create new and more dynamic car journey experiences.
The new agreement, facilitated by Angry Birds’ global licensing agency IMG, marks “Angry Birds’” first collaboration with a luxury automotive brand.
“Mercedes-Benz and ‘Angry Birds’ are both known for driving innovation, shaping trends and creating incredible experiences in our respective fields,” says Hanna Valkeapää-Nokkala, head, brand licensing, Rovio. We can’t think of a more fitting partner for our first in-car entertainment offering. We have no doubt ‘Angry Birds’ will prove to be the perfect travel companion.”
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