Amazon and Hyundai Launch a Broad Partnership

Starting next year, car buyers can purchase directly from Amazon, with Alexa built-in.

License Global

November 17, 2023

2 Min Read
(From L to R): Marty Mallick and José Muñoz.
(From L to R): Marty Mallick and José Muñoz.Amazon

Hyundai and Amazon are teaming up to provide a new way to buy cars.  

In 2024, auto dealers will be able to sell Hyundai vehicles in Amazon’s U.S. store, and Hyundai will be the first brand available for customers to purchase. This new digital shopping experience will make it easy for customers to purchase a new car online, and then pick it up or have it delivered by their local dealership. Customers will be able to search on Amazon for available vehicles in their area based on a range of preferences, including model, trim, color and features; choose their preferred car and then check out online with their chosen payment and financing options, all within the Amazon experience.   

“Hyundai is a very innovative company that shares Amazon’s passion for trying to make customers’ lives better and easier every day,” says Andy Jassy, chief executive officer, Amazon. “Our broad, strategic partnership should do just that, from changing the ease with which customers can buy vehicles online to making it simple to use Alexa in Hyundai vehicles for entertainment, shopping, smart home adjustments and calendar checks to enabling Hyundai to transform their customer experiences and business operations by moving to AWS. We look forward to inventing together for many years.” 

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Hyundai has selected Amazon Web Services (AWS) as its preferred cloud provider to accelerate its digital transformation using broad and industry-leading AWS capabilities, from compute, storage, database and analytics to artificial intelligence (generative AI) and Internet of Things (IoT). 

Next-generation Hyundai vehicles will have Alexa built-in. Starting in 2025, customers who purchase Hyundai’s next-generation vehicles will be able to access the hands-free Alexa experience they have at home, while in their car. Hyundai drivers will be able to ask Alexa to play music, podcasts or audiobooks; set reminders; update to-do lists and check calendars. Customers will also be able to control their smart home from the road, such as asking to warm up the house on their way home, double-checking doors are locked and managing smart lighting and Alexa routines.  

“This is a transformational journey we are on together, and we look forward to a very productive long-term relationship with Amazon,” says José Muñoz, global chief operating officer, Hyundai. 

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License Global

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