The car company will extend its presence in lifestyle, collectibles and other areas through licensing.

March 11, 2024

1 Min Read
Nissan GT-R NISMO.
Nissan GT-R NISMO.Nissan

Brandgenuity has been selected as the exclusive global licensing agency for Nissan Motor Corporation. Brandgenuity will manage and accelerate growth across the current licensing program for Nissan’s brands, including sports cars (Z, GT-R, Skyline), electric vehicles (Ariya, Leaf) and Nissan Motorsport (NISMO) around the world. The agency plans to expand its operations beyond the U.S., Europe and Hong Kong and open an office in Japan.  

Nissan’s range of vehicles and legendary nameplates embodies its pioneering spirit of empowering mobility through innovative technologies, advanced design and uncompromising performance. In December 2023, Nissan marked 90 years of passion and innovation driven by their DNA to “do what others don’t dare to do.” In 2024, NISMO will celebrate its 40th anniversary. 

“We are honored to work alongside Nissan on this game-changing global licensing assignment as they steer towards a new phase of licensing,” says Teri Niadna, managing director, Brandgenuity. “Nissan stands for “Innovation for Excitement,” and we will bring that same approach to unique, innovative and enriching licensed products for passionate fans everywhere.” 

“We are thrilled to partner with Nissan, a leader in the lifestyle automotive space and among Japanese car enthusiasts,” says Jay Asher, partner, Brandgenuity. “We are excited to develop new partnerships for this world-class brand, and we plan on expanding our global operations to open an office in Tokyo in the near future.” 

Related:Brandgenuity: Stand and Deliver

Brandgenuity will extend Nissan and its key brands across lifestyle, collaborations, interactive, collectibles and more, leveraging iconic and inspiring design and thrilling brand elements into innovative products and categories.  

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