June 12, 2023
Volkswagen has inked an exclusive partnership with ZAG and Mediawan Kids & Family, the two co-producers of “Miraculous: Ladybug & Cat Noir, The Movie,” for the upcoming animated superhero family movie.
The film integrates fully electric vehicles into the storyline. The cars from Volkswagen’s ID. line have been redesigned to fit the look and feel of the movie. Two city cars with a futuristic look will be attributed to the main heroes: Cat Noir with the ID.4 and Ladybug with a concept electric Beetle – the luxury ID. Vizzion will be associated with Gabriel Agreste; and the Volkswagen ID. Buzz will be Tom’s bakery delivery vehicle.
“E-mobility is cool, and it is exciting,” says Nelly Kennedy, chief marketing officer, Volkswagen. “This is a perfect match with the characters and the story. We are thrilled that the movie’s beloved characters will experience their adventures with different fully electric cars of our Volkswagen ID. family. This collaboration will strongly support our efforts to emotionalize the brand and our ID. family even more. It offers Volkswagen the opportunity to introduce the ID. family in a very likable way to a broad family audience.”
Having the animated action heroes utilizing electric mobility in the movie aligns fully with the Miraculous universe values of ecology and sustainability and with Volkswagen’s “Way to Zero.”
“With my creative team, I had a lot of fun adapting the iconic vehicles of the Volkswagen brand to the world of ‘Miraculous’ and to integrate them seamlessly into the film and the Parisian settings,” says Jeremy Zag, director, composer and producer, “Miraculous: Ladybug & Cat Noir, The Movie.” “Ladybug and Cat Noir represent the new generation, and the vehicles in the film embody that modernity. For me, it is crucial to convey an essential message: taking care of our environment to live in a better world tomorrow.”
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