GrandPrix Originals USA Launches Gulf Licensed Apparel

Apparel collection includes motorsports-themed, handcrafted leather jackets, shoes, hats and more.

License Global

December 1, 2023

2 Min Read
Gulf motorsports-themed, handcrafted leather jackets, shoes and hats
Motorsports-themed, handcrafted leather jackets, shoes and hatsGulf

Executives with GrandPrix Originals (GPO) have signed a licensing agreement with Gulf Oil Limited Partnership that brings a line of official apparel to the U.S. The gear debuted to the public during the international Porsche event, Rennsport Reunion 7 in Monterey, Calif. Sept. 28 to Oct. 1.

“Since Gulf Oil’s first Le Mans victory 55 years ago with the Ford GT to the mighty Porsche 917s that kept the livery in the winner’s circle, the light blue and orange have become beloved worldwide,” says Jonathan Sieger, chief executive officer, GrandPrix Originals. “That is why Grandprix Originals Europe offers a stunning line of the largest collection of Gulf apparel worldwide. Previously, Americans could only purchase those handcrafted exclusive items in Europe, like at Le Mans Classic. We are excited that this new agreement allows us to bring this heritage Gulf line to the U.S., and we’ve got much more coming.”

Under the new agreement, GrandPrix Originals USA now offers a large selection of Gulf products that have been sold worldwide. The company started with a selection of over 30 products at Rennsport Reunion 7, many of which sold out at the event. New designs continue to make their way in for the holidays, as well as an expanded collection in the future.

“We are excited to add the GrandPrix Originals USA name to our family of merchandise licensees,” says Nikki Fales, vice president, marketing and payments, Gulf Oil Limited Partnership. “With this agreement, fans in the U.S. can wear the famous orange and blue livery in celebration of the brand’s more than 120 years of heritage.”

Over the years, the Gulf Racing livery has appeared in sports car racing, Formula1 and other forms of motorsports. It has adorned factory entries from Porsche, Ford, Aston Martin and McClaren. Privateers and enthusiasts have often added the blue and orange scheme to their vehicles.

“Steve McQueen’s character, ‘Michael Delaney,’ and the unmistakable blue and orange Gulf logo on his driver’s suit and Gulf livery on the infamous 917 in the 1971 film, ‘Le Mans,’ are some of the most memorable looks in motorsports,” says Jeany Zhao, co-owner, chief financial officer, GPO. “Our Michael Delaney series in the Gulf Collection celebrates that era of racing. We are immensely proud and excited about our new relationship with Gulf Oil LP and look forward to what we can bring to American racing and fashion enthusiasts. All of us at GPO truly love motorsports. To us, this isn't just merchandise; it’s a tribute to an iconic legacy and the impeccable craftsmanship we stand by.”

GrandPrix Originals USA will offer Gulf Racing items for men and women, including:

  • Lambskin, leather, cotton and lightweight jackets

  • Polos and T-shirts

  • Shoes

  • Hats

  • Leather and canvas bags/luggage

“All of our products are designed, developed and manufactured to perform,” says Marco Ruf, co-owner, GPO. “From buttery soft lambskin jackets to rugged bags, each is a work of functional art. Our apparel fits right in wherever there is speed and style.”

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