July 12, 2023
and actor and entrepreneur,
have joined forces to release a new lifestyle collection, On The Roam x Harley-Davidson.
This collection celebrates Momoa’s admiration for the brand, rooted in the principles of freedom and authenticity, blending seamlessly with his unique and creative aesthetic.
The On The Roam collection combines ruggedness with Momoa’s signature aesthetic, resulting in a range of styles with a perfectly broken-in feel. From durable outerwear to T-shirts and shirts, each style from the collection is designed to endure the demands of the road.
Key highlights include workwear-inspired cargo pants, graphic tees, tanks and a leather pullover. The inclusion of H-D’s historical roots is represented within the designs like the Crescent Harley Hoodie, which features graphics reminiscent of Harley-Davidson’s 1930s racing apparel and The Knucklehead Hoodie, which is inspired by the legendary circa ’36 Knucklehead engine, Momoa’s favorite Harley-Davidson
“The On The Roam collection was born out of my love for Harley-Davidson,” says Momoa. “In this collection, we honor 120 years of Harley-Davidson, embracing the adventure, empowering us to write our own story – the freedom to wander in the wild and live in the moments.”
Momoa is the creative force behind the campaign and is actively involved in the design process.
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