PUMA Honors the Legacy of BMW M Motorsport

PUMA, together with BMW, are celebrating the racing legacy of BMW M Motorsport through the release of a new sneaker design. 

Designated the BMW LGND; the new footwear piece draws inspiration from the BMW M4 Series and the PUMA Speedcat line. The footwear concept retains BMW M Motorsport’s dynamic and edge. 

What’s more, the BMW LGND incorporates many styling cues which are synonymous with the Bavarian marque, while also utilizing footwear development technology. In addition to chrome accents inspired by M4 trim pieces, adaptive reflective materials inspired by the M4’s headlight system and T-Toe shape spread by the M4’s bonnet styling, the BMW LGND also features the “Hofmeister Knick.” 

Just like BMW’s kidney front grille, the Hofmeister Knick is a design signature calling-card for the manufacturer, and has been featured on every model since the advent of the BMW Neue Klasse models in 1961. Named after its creator, Wilhelm Hofmeister, who led the BMW design department between 1955-1970, the feature is the bend at the C-Pillar, representing a turn in the window lines which separates the rear side windows from the rear glass. 

The first drop of the BMW LGND is available now.