THG Announces Partnership with Williams Racing Formula 1 Team

THG comes onboard as an official partner of the team across nutrition, technology, e-commerce and sustainability with its Myprotein, Ingenuity and THG Eco brands.

License Global

October 20, 2023

1 Min Read
Williams F1 drivers Alex Albon and Logan Sargeant, THG, Williams F1
Williams F1 drivers Alex Albon and Logan SargeantTHG, Williams F1

THG has announced it has signed a multi-year partnership with Williams Racing, which launched ahead of the 2023 United States Grand Prix in Austin this weekend. The announcement will see THG come on board as an official partner across nutrition, technology, e-commerce and sustainability.

Myprotein becomes Williams Racing’s official nutrition partner, using its products and guidance to maximize and enhance team performance, driving individuals towards a healthy lifestyle.

Ingenuity becomes an official technology and e-commerce partner, integrating its data-driven approach, propriety software and technology to manage the global fulfillment of Williams Racing merchandise for e-commerce.

THG Eco enters as an official sustainability partner, helping Williams Racing realize effective carbon measurement.

“In a world where nutrition fuels performance, technology drives innovation, and sustainable practices protect our environment, THG is perfectly positioned to bring our expertise to Formula 1 - the pinnacle of global motorsport,” says Matt Moulding, chief executive officer, THG. “This partnership represents a merging of expertise to drive THG and Williams Racing towards a future defined by innovation and sustainability.”

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