July 13, 2023
Porsche Cars North America (PCNA) has debuted a collaboration with premium paint brand, Backdrop, coinciding with the 75th anniversary of Porsche.
Four colors are available in the Porsche x Backdrop paint collection:
Irish Green: First seen in 1964 on a 356C sports car, the dark hunter-green shade is also one of the first colors to grace the Porsche 911
Speed Yellow: This vibrant yellow first appeared on the Porsche 911 in 1991 and is strictly tied to the sports car and the Porsche brand
Ruby Star: Dating back to 1991 and seen on Porsche 911, 928 and 944 models over the years, Ruby Star is a deep magenta red that is distinct and bold
Riviera Blue: An electric bright blue, the color was developed in 1994 and has been seen on the 911, 928 and 968 models
The four-piece collection will be available in a custom-designed, co-branded collectible paint can with a limited-edition Porsche 75 leather key chain. The collection will be available exclusively at Backdrophome.com/porsche through the end of the year.
“Individualization is at the core of Porsche,” says Ayesha Coker, vice president, marketing, PCNA. “Whether it’s a custom-built Taycan or your home office, we want to inspire all to dream in full color. Together with Backdrop, we’ve curated a series of bright, saturated colors that have significance to us and are sure to bring the beloved Porsche aesthetic to your home interior design.”
Porsche currently offers 180 shades through its Paint to Sample program, with the option to specify a bespoke color from a wider pallet through Paint to Sample Plus, which requires extensive feasibility testing. These colors are in addition to the paint choices Porsche already offers on its vehicles, including several non-metallic and metallic colors.
“Everything we do at Backdrop centers around our love of color,” says Natalie Ebel, co-founder, Backdrop. “Naturally, we jumped at the chance to work with an iconic brand like Porsche, which has always been synonymous with its bold, statement-making color palette. It has been an absolute dream come true to collaborate with Porsche, especially during its 75th anniversary year, and to be inspired by its rich history. I am incredibly excited to translate our shared love of design and spirit of self-expression into a collection that will take on new life in our homes and on our walls.”
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