Porsche Premium Paints Available

The collaboration with Backdrop marks the 75th anniversary of the automobile brand.

License Global

July 13, 2023

2 Min Read
BACKDROP x Porsche promotion image.
BACKDROP x Porsche promotion image.Porsche

Porsche Cars North America (PCNA) has debuted a collaboration with premium paint brand, Backdrop, coinciding with the 75th anniversary of Porsche. 

Four colors are available in the Porsche x Backdrop paint collection:  

  • Irish Green: First seen in 1964 on a 356C sports car, the dark hunter-green shade is also one of the first colors to grace the Porsche 911 

  • Speed Yellow: This vibrant yellow first appeared on the Porsche 911 in 1991 and is strictly tied to the sports car and the Porsche brand 

  • Ruby Star: Dating back to 1991 and seen on Porsche 911, 928 and 944 models over the years, Ruby Star is a deep magenta red that is distinct and bold 

  • Riviera Blue: An electric bright blue, the color was developed in 1994 and has been seen on the 911, 928 and 968 models 

The four-piece collection will be available in a custom-designed, co-branded collectible paint can with a limited-edition Porsche 75 leather key chain. The collection will be available exclusively at Backdrophome.com/porsche through the end of the year.  

“Individualization is at the core of Porsche,” says Ayesha Coker, vice president, marketing, PCNA. “Whether it’s a custom-built Taycan or your home office, we want to inspire all to dream in full color. Together with Backdrop, we’ve curated a series of bright, saturated colors that have significance to us and are sure to bring the beloved Porsche aesthetic to your home interior design.” 

Related:24 Hours of Le Mans Celebrates Centenary Year with Major Brand Collabs

Porsche currently offers 180 shades through its Paint to Sample program, with the option to specify a bespoke color from a wider pallet through Paint to Sample Plus, which requires extensive feasibility testing. These colors are in addition to the paint choices Porsche already offers on its vehicles, including several non-metallic and metallic colors. 

“Everything we do at Backdrop centers around our love of color,” says Natalie Ebel, co-founder, Backdrop. “Naturally, we jumped at the chance to work with an iconic brand like Porsche, which has always been synonymous with its bold, statement-making color palette. It has been an absolute dream come true to collaborate with Porsche, especially during its 75th anniversary year, and to be inspired by its rich history. I am incredibly excited to translate our shared love of design and spirit of self-expression into a collection that will take on new life in our homes and on our walls.” 

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