Cosmopolitan has teamed up with tanning company Devoted Creations to launch CosmoSun, a line of tanning products and other sun-care items.
The five-item line includes Sunless Mousse, Instant Body Bronzer, Sun Lotion with Shimmer, Overnight Sunless Lotion and Liquid Sunshine tanning water. There is also an application mitt and moisturizer available for purchase.
“Cosmopolitan’s audience has always had a strong enthusiasm for outdoor fun and an equivalent level of attention to their skin’s health,” says Angela Kim, director, global licensing, Hearst. “So, we are pleased to finally present this line of sun care products. Especially now, with renewed eagerness in many countries to get outside and socialize with their loved ones, this partnership with Devoted Creation is timelier than ever.”
“When we sat down with Cosmopolitan, the goal was a standout collection,” says Lewis Henry, president, Devoted Creations. “From our years in the industry, we thoroughly understand users expect to look and feel fantastic when using these types of products. It was paramount we use well thought-out and reputable formulas, like the ones we’re known for, when creating the CosmoSun Collection. In our collaboration with Cosmopolitan, we were able to capture the Cosmopolitan essence through all aspects of the product line and deliver a great user experience. We’re thrilled to see CosmoSun by Cosmopolitan come to life and looking forward to the amazing results users will experience.”
The CosmoSun line is now available in the U.S. and U.K. on both amazon.com and devotedcreations.com/cosmosun.