License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Bentley Motors Partners with The Macallan

BentleyMacallan.jpeg
The two lifestyle brands have formed a long-term sustainability partnership for innovative future-friendly products.

The Macallan Whiskey Distillery has announced a new partnership with Bentley Motors that emphasizes the open-source sharing of expertise, knowledge and innovation with the view of creating new products and immersive experiences. 

“This unique global brand partnership with Bentley Motors is based on a shared vision of sustainability and will enable us to exchange learning and expertise with a fellow pioneering brand in this area,” says Igor Boyadjian, managing director, The Macallan. “Our esteemed brands share the same values of mastery, craftsmanship, creativity and innovation.” 

While little has been revealed surrounding the working projects of the partnership, the two brands are now officially united through a unified vision of ‘creating beauty without harming what is beautiful.’  

With both brands earning high acclaim in their respective fields for their work in sustainable innovation, future projects, immersive experiences and licensed products will use a combined brand heritage to push new boundaries. 

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish