The Macallan Whiskey Distillery has announced a new partnership with Bentley Motors that emphasizes the open-source sharing of expertise, knowledge and innovation with the view of creating new products and immersive experiences.
“This unique global brand partnership with Bentley Motors is based on a shared vision of sustainability and will enable us to exchange learning and expertise with a fellow pioneering brand in this area,” says Igor Boyadjian, managing director, The Macallan. “Our esteemed brands share the same values of mastery, craftsmanship, creativity and innovation.”
While little has been revealed surrounding the working projects of the partnership, the two brands are now officially united through a unified vision of ‘creating beauty without harming what is beautiful.’
With both brands earning high acclaim in their respective fields for their work in sustainable innovation, future projects, immersive experiences and licensed products will use a combined brand heritage to push new boundaries.