Pointvoucher Debuts Mobile Game Based on ‘Loose Women’ Series

The U.K. chat show gets a word puzzle game from Pointvoucher and ITV.

June 28, 2019

Pointvoucher Debuts Mobile Game Based on ‘Loose Women’ Series

Pointvoucher Studio has signed a deal with ITV to develop a mobile game for the popular U.K. chat show “Loose Women.”

Due to launch in the U.K. next month, the word wheel puzzle game will be free for fans to download and offers hundreds of word puzzles to play. The game will connect to the Pointvoucher reward platform, allowing players to earn points as they play. The points can then be used for a variety of real-world products and services in the Pointvoucher Marketplace.

“We are delighted to be partnering with such an esteemed brand,” says Nicolai Elmqvist, chief executive officer, Pointvoucher Group. “‘Loose Women’ is a much-loved program, and we are confident that the game will harness this popularity to create a consistent, engaged audience who will want to play.”

The award-winning ITV chat show “Loose Women” follows a rotating panel of women from the entertainment and journalism worlds as they discuss current events. ITV’s series celebrates its 20th anniversary this fall.