K-Swiss Steps into eSports with Immortals

The eSports league Immortals has entered into an agreement with K-Swiss for a signature shoe collection that celebrates the professional gaming team.

The agreement, which marks the first collaboration of its kind, will see K-Swiss produce a collection Kompass style footwear that features the Immortals logo as well as design details that cater to gamers who spend a lot of time in front of computers and travel to gaming events.

To underscore the partnership, K-Swiss designers will also visit the Immortals headquarters to conduct movement studies and will document the entire process for broadcast distribution and social media.

 “eSports is the new frontier of sports and entertainment, and this is another way for K-Swiss to contribute to culture in a progressive and modern way,” says Barney Waters, brand president, K-Swiss.

The Immortals shoe collection is set to launch this December and will be available through select retailers and online at KSwiss.com.

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