To underscore the partnership, K-Swiss designers will also visit the Immortals headquarters to conduct movement studies and will document the entire process for broadcast distribution and social media.
“eSports is the new frontier of sports and entertainment, and this is another way for K-Swiss to contribute to culture in a progressive and modern way,” says Barney Waters, brand president, K-Swiss.
The Immortals shoe collection is set to launch this December and will be available through select retailers and online at KSwiss.com.
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