TRU to Feature 'Skylanders Giants' | License Global

TRU to Feature 'Skylanders Giants'

Toys ‘R’ Us is gearing up to serve as the ultimate retail destination for Activision Publishing’s sequel game, “Skylanders Giants.”

The follow up to “Skylanders Spyro’s Adventure,” the best-selling kids game of 2011, will be released Sunday.

Toys ‘R’ Us will be the only place for fans to find the limited edition Legendary Series of toys, all of which feature enhanced in-game powers.

“‘Skylanders Giants’ and ‘Skylanders Spryo’s Adventure’ offer a one-of-a-kind, dynamic play experience combining video games with compelling storylines and fun inter-action figures that bridge the gap between the real and virtual worlds. ‘Skylanders Spyro’s Adventure’ quickly became a top-seller at Toys“R”Us in 2011, and the property has sustained its popularity ever since,” says Richard Barry, executive vice president and chief merchandising officer, Toys ‘R’ Us. “From Australia and the U.K. to Canada and the U.S., there is significant pent-up demand for the new ‘Skylanders Giants.’”

“Skylanders Giants” introduces 16 new characters, including super-sized Giant Skylanders with powers to match, as well as the new LightCore Skylanders that light up in the game and in the real world.

“We introduced ‘Skylanders Spyro’s Adventure’ just a year ago and already the franchise has become one of the hottest properties in the world, all because of the power and magic of a simple idea: bringing your toys to life,” says Eric Hirshberg, chief executive officer, Activision. “Now we’re bringing Skylanders to the next level with ‘Skylanders Giants.’ Giants delivers the innovation, whimsy, quality and magic that kids of all ages expect from Skylanders.”