Toys & Games
The latest licensed products, partnerships and brand collaboration news from the biggest toy manufacturers, play-pattern innovators and board game icons.
Aimee London, Mattel
Toys & Games10 Minutes With … Mattel About Celebrating Anniversaries and Growing Franchises10 Minutes With … Mattel About Celebrating Anniversaries and Growing Franchises
With less than a week before Licensing Expo, License Global spoke with Aimee London, vice president of franchise marketing, Mattel, about anniversary celebrations and how the company grows its new and existing franchises.
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