Ferrero Celebrates Illumination’s ‘Despicable Me 4’ with Keebler, Kinder Joy

Ferrero North America brands, Keebler and Kinder Joy, are celebrating the theatrical release of Illumination’s “Despicable Me 4,” with two limited-edition products, Keebler Despicable Me 4 Rocky Road Fudge Stripes and Kinder Joy Despicable Me 4 Eggs.  

Keebler is spreading magic to movie-going families with its Limited-Edition Despicable Me 4 Rocky Road Fudge Stripes. The new offering is a fun take on Keebler's Fudge Stripes cookies, featuring a chocolate and almond-flavored shortbread cookie, topped with a marshmallow-flavored fudge drizzle for a rocky road taste. The cookies feature four designs, based on Illumination's iconic Minion characters. 

“Keebler is all about creating magic for families, and what better way to do so than by teaming up with Illumination to celebrate ‘Despicable Me 4,’ the newest chapter in the biggest global animated franchise in history,” says Alicia Mosley, vice president, marketing, Keebler Brand. “We’re excited to put a fun spin on our beloved Fudge Stripes and give families new and delicious ways to make memories together this summer.” 

Kinder Joy, the treat plus toy, is releasing a lineup of eight toys featuring Illumination’s “Despicable Me 4” characters, Gru, Lucy and popular Minions, Stuart, Phil, Dave, Kevin, Jerry and Carl. The “Despicable Me 4” collection is paired with the Kinder Joy treat featuring layers of cocoa and sweet cream topped with crispy wafer bites filled with cocoa cream. 

All eight toys can be scanned and brought to life in Applaydu, a mobile app where kids and their parents can play ad-free crafting unique homes, avatars and personalized bedtime stories. 

“Kinder Joy is all about special bonding moments between families, which is why we’re excited to bring parents this new and fun way to surprise their children,” says Amber Hansinger, vice president, marketing, Kinder Joy USA. "Illumination’s Despicable Me and Minions movies are the biggest animated franchise in the world, and our limited-edition ‘Despicable Me 4’ Eggs will help elevate this movie experience for families.” 

Fans everywhere can shop these limited-edition products at retailers nationwide. Illumination’s “Despicable Me 4” arrives in theaters July 3.