PUMA, Palomo Spain Announce Fashion Collection

New genderless collection marries Palomo’s elegance with PUMA’s heritage of sportswear.

License Global

May 10, 2024

2 Min Read
PUMA, Palomo Spain Fashion Collection
PUMA, Palomo Spain Fashion Collection PUMA, Palomo Spain

PUMA has announced a new collaboration with Palomo Spain. Inspired by the nostalgic allure of a sporty icon from the ’70s, the latest PUMA x Palomo campaign offers a peek behind the scenes of an advertisement shoot. Set within a studio reminiscent of Hollywood’s golden era, the backdrop merges with the narrative. Bathed in lighting, models move gracefully juxtaposed against the shadowy figures of production staff. 

The collection embodies a fusion of retro flair and contemporary touches with premium fabrics, distinctive logos and trims and a color palette of warm tones. Key pieces include the hybrid Nitefox Loafer alongside a fresh take on the classic Palermo silhouette. 

The PUMA x Palomo apparel offerings start with the T7 track jacket and track pants in warm white and teak, constructed from a premium knitted jacquard fabric, reminiscent of previous PUMA x Palomo collaborations. Crafted with modern machinery, matching top and shorts feature a pattern that evokes traditional artisanal techniques. The collection’s baby T-shirt is made from a supple French terry material, while the exclusive graphic tees showcase a custom crest created by PUMA and Palomo. 

“I’m really excited about the knitwear,” says Alejandro Gómez Palomo, founder, creative director, Palomo Spain. “I love a white look. I think you can look like the smartest and most elegant version of yourself when you're fully dressed in white. The long pants and long-sleeved knitted tracksuit are delicious.”  

For footwear, PUMA and Palomo reimagine the Palermo with asymmetrical color blocking in a coordinating red hue. The collection also showcases a revamped version of the trail-ready Nitefox, now transformed into the Nitefox loafer. This design combines a chunky sole unit with a traditional loafer upper adorned with tassel details and a sleek silver logo buckle. 

Rounding out the accessories, a visor continues the collection’s tennis motif, while the clutch renders PUMA and Palomo’s knitted pattern in a passionfruit tone, with the grip bag coming in white with silver hardware. 

The new PUMA x Palomo Spain collection will be available starting May 11 from Palomospain.com, PUMA.com, PUMA flagship stores and selected PUMA retailers. 

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