Jeff Jackson Joins Fat Brain Toys

TOMY International has announced Jeff Jackson will join Fat Brain Toys as executive vice president effective immediately. Jackson will be working alongside founders, Mark and Karen Carson, to further their vision for growing the Fat Brain brand.

Jackson joins Fat Brain Toys as a seasoned executive in the toy industry. He has over 25 years of commercial leadership experience in e-commerce, marketing, sales and strategic brand development. Jackson held several leadership positions during his tenure at Hasbro, where he helped reimagine and grow some of the world’s top toy and entertainment brands. He also served as senior vice president of Global Amazon and e-commerce, leading the commercial team’s digital transformation. Before joining Fat Brain Toys, Jackson was general manager, Hasbro Canada.

“Jeff is a distinguished executive in the play and entertainment industry with a wealth of experiences ranging from e-commerce and channel strategy to general business management,” says Mark Carson, president, Fat Brain Toys. "We are delighted to welcome him to Fat Brain Toys and look forward to leveraging his expertise as we grow the Fat Brain business.” 

“I am eager to advance the strategic direction established by co-founders, Mark and Karen, and the entire team,” says Jackson. “Fat Brain Toys boasts an impressive portfolio of innovative toys and games that have captured the hearts of both parents and children alike, and I’m excited to help take this playful offering to new heights.”