Sky’s The Limit: Skybound Entertainment on Franchise Growth

Skybound Entertainment’s successful franchises are creating millions of fans worldwide. With this, the licensing lineup is growing, and License Global has the scoop.

McKenna Morgan, Content Editor

May 13, 2024

4 Min Read
Garima Sharma, Skybound Entertainment
Garima SharmaSkybound Entertainment

Skybound Entertainment is a company reflective of its name. From “Invincible” to “The Walking Dead,” Skybound Entertainment is seeing success in the entertainment licensing world, and more growth is on the way. Garima Sharma, vice president, licensing and partnerships, Skybound Entertainment, chats with License Global about what’s next for the company’s many franchises.

After the success of “Invincible” Season 2, how has the licensing program grown? What deals have you secured? 

Garima Sharma: “Invincible” became a rocket ship the moment the first season dropped in 2021. Since then, our licensing program has expanded to multiple categories, including apparel, toys and collectibles, tabletop games, gaming, stationery, etc., through more than a dozen U.S. and international partners. We have deals with Funko, Diamond Select Toys, Good Smile Company, PhatMojo, YouTooz, Fanroll, Mondo, Trends International, BCW Supplies, Mighty Jaxx, Goodie Two Sleeves, Yesterdays, Dire Wolf Digital and Mantic Games on the merchandise and tabletop gaming side. We also work with Ubisoft and Epic Games on the video game side. There are about half a dozen more deals currently in process that we will be announcing soon. We also run the official “Invincible” store on Amazon.com featuring products both licensed and created by Skybound. 

Can you talk about the latest “Invincible” licensed video games? What can fans expect from them? 
We have several licensed partnerships across our video game slate. After the successful launch of Season 1, we decided the best way to introduce the world of “Invincible” to as many gamers possible leading up to Season 2 was through a series of licensing activations and partnerships. 

We started with Invincible skins in “Fall Guys” followed by a partnership with Ubisoft on a mobile RPG entitled “Guarding the Globe,” where players assemble heroes to battle through missions and campaigns. From there, we introduced Invincible skins into “Fortnite” during the launch of Season 2. This led to us to develop and publish our own custom Invincible experiences as part of the Unreal Editor for Fortnite (UEFN) platform, consisting of three, highly produced island maps called Doc Seismic, GDA Combat Training and Rise of the Sequids. We also introduced Omni-Man into “Mortal Kombat 1.” The announcement trailer involved Ed Boon and Robert Kirkman on stage at New York Comic-Con and fans went wild. The team at NetherRealm Studios did an incredible job translating Omni-Man’s combat capabilities and personality into the modern version of a classic franchise.  

Most recently, we announced that both “Invincible” and “The Walking Dead” will be part of the new Funko Fusion video game. Skybound will also be responsible for the physical release of the game this coming fall. 

Speaking of, what’s next for “The Walking Dead”?  

“The Walking Dead” fandom is an ever-growing family, and we are always executing new initiatives to keep the fandom engaged. On the licensing side, we are as busy as ever. We have toys and collectibles, as well as tabletop gaming deals with FanRoll, Diamond Select Toys, Buzz Bee Toys, Gamelyn Games, Button Shy Games and Mantic Games, with a couple more in the pipeline. On the video game side, we maintain an ongoing partnership with Skydance for several “The Walking Dead” games, like “The Walking Dead: Saints and Sinners,” among other incredible “The Walking Dead” games with Telltale Games, Helix and Techland. 

Most recently we announced a trilogy of cryptic digital puzzles called “The Walking Dead: Solve to Survive” with Those Beyond, a U.K.-based social gaming company. The puzzles are only available to fans who sign up to our Insiders program (Insiders.skybound.com), our free loyalty engagement platform. 

What else is happening at Skybound? What can fans expect next from you? 

Skybound is an entertainment juggernaut with many, many moving pieces. Our tabletop games portfolio is expanding steadily. In the current year alone, we’re introducing 4-5 new games, among them a party game inspired by our comic book “Creepshow.” Looking ahead, we already have plans for another four games next year. 

We’ve just unveiled plans for an “Invincible” video game, which we’re proud to say will be developed entirely in-house. 

On the editorial side, our work with Hasbro on the shared Energon Universe line of comics has resulted in a historic collaboration, with TRANSFORMERS and G.I. JOE comics finding a new home at Skybound with massive success, including “TRANSFORMERS #1” by Daniel Warren Johnson becoming the best-selling comic of 2023.  

Skybound has also partnered with Universal Products & Experiences, to produce limited series in the world of Universal Monsters, first with “Dracula,” currently with “Creature from the Black Lagoon Lives!” and next with “Frankenstein.” This collaboration between Skybound and Universal is the latest milestone in a near-decade-long relationship that encompasses film and video games, and now comic book publishing. 

Other comics licensing partnerships include the LEGO NINJAGO line of comics, with “Garmadon” available now and “Shatterspin” launching this summer, from the landmark partnership between Skybound, the LEGO Group and global children’s book publisher, AMEET. “Creepshow,” the hit line of anthology comics based on Greg Nicotero’s hit “Shudder” TV series produced and licensed by Cartel Entertainment, will launch its third volume this fall.

About the Author(s)

McKenna Morgan

Content Editor, License Global

McKenna Morgan is Content Editor for License Global. Based in the Santa Monica office, McKenna specializes in coverage involving non-profits, beauty and cosmetics, health and wellness, new and social media and entertainment licensing.

When McKenna isn’t covering the latest licensing news, she spends her time attending live music shows and finding her next travel destination.

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