Mattel Names SVP, Global Head of Action Figures, Fisher-Price Entertainment

Mattel has promoted PJ Lewis to senior vice president, global head, action figures and Fisher-Price Entertainment. Lewis is taking on an expanded role as executive lead for action figures and Fisher-Price Entertainment, including management of action figures, plush and preschool entertainment, inclusive of Barney and Imaginext.  

“Throughout his 18 years at Mattel, PJ has demonstrated strong leadership, with a proven track record for delivering results,” says Lisa McKnight, executive vice president, chief brand officer, Mattel. “I look forward to PJ’s visionary expertise that will continue to support Mattel’s ongoing evolution, bolster innovation, amplify creativity and leverage synergies across these categories.”  

During his career at Mattel, Lewis has created the strategy for successful consumer products franchises such as leading the Monster High global franchise from $400 million to over $1 billion in retail sales and forging industry partnerships, which include Disney-Pixar, WWE, Universal and more. Lewis has spearheaded the global action figure and plush portfolios, including products from Masters of the Universe and Jurassic World, as well as driving the action figure business to a record high in 2022. Lewis has led several firsts throughout his time at Mattel, including winning the licenses to launch businesses on WWE, Minecraft and the rights to the TOTY award-winning launch of Grogu “Baby Yoda” on behalf of Lucasfilm, the No. 1 plush release in Mattel history.  

Related:Mattel Appoints Brian Fitzharris SVP and GM, Fisher-Price

“It is an honor to take on this expanded role at Mattel,” says Lewis. “I am excited to build upon the incredible legacy of these brands, and I look forward to continuing to work with the team to deliver engaging product and content for families worldwide.”  

Prior to this role, Lewis served the company in various capacities, including leading the games category team in the North America marketing organization and in corporate development.   

Prior to Mattel, Lewis worked in the strategic planning group for Fox Filmed Entertainment and started his career in finance in New York. Lewis is a board member of the Mattel Children’s Foundation and serves on the Corporate Partnerships Council of Save the Children representing Mattel.