Minecraft Celebrates 15 Years

New licensing partners signed across multiple categories in advance of Licensing Expo 2024.

License Global

May 13, 2024

2 Min Read
Minecraft.
Minecraft.Mojang Studios

This year, Minecraft celebrates 15 years of adventures, creations and community.  

As part of Minecraft’s continued global licensing expansion efforts, which now have partnered with over 180 licensees globally, new products for the brand will soon be available for the first time in the beauty and consumer electronics categories through multiple soon-to-be-announced partners.  

In addition, Mojang Studios has also signed new partners and products, including Colgate (oral care), PEZ (collectible candy), Igloo (coolers), Felt Right (home décor), Give and Go (cookie and structure kits), Krusteaz (Buck Wild Savory Snack Mix), Bright Matter books (workbooks), Minecraft Go Gurt (yogurt), Dynacraft (bikes), DK Children (Minecraft Ideas Book) and the “Minecraft: Official Pop Up Book” by Matthew Rinehardt. Secretlab is launching a new Enderman gaming chair skin and Wolf lumbar pillow that will debut this month. 

Minecraft has also partnered with Walmart on a nationwide retail launch featuring branded products from several licensing partners, including a collection from Justice, featuring an array of tops, bottoms, accessories, sleep sets and swimwear.  

“Over the past three years, we have been working tirelessly to rapidly ramp up Minecraft’s consumer products business with fresh and relevant products by focusing our efforts on category expansion, retailer relationships and international growth through our agent partnerships with Retail Monster, CAA and Merchantwise,” says Federico San Martin, global head, consumer products, Minecraft. “As we celebrate 15 years and look forward to the next 10, 15, 20, our focus remains on creating unique physical and digital Minecraft experiences to further engage our loyal global community and delight new generations, as we continue to launch new products, games, movies, experiential opportunities and more.” 

Related:‘Minecraft:’ Badge of Honor

On April 4, 2025, Warner Bros. Pictures, Legendary Pictures, Vertigo Entertainment and Mojang Studios will see their first live-action adaptation of Minecraft hit the big screen with “A Minecraft Movie.” Mojang is working with Warner Bros. to deliver this vision into a multi-category licensing and promotional program. 

“We are excited to see Jared Hess’ vision of Minecraft come to life with exciting and dynamic performances from the stellar ensemble cast,” says San Martin. “The film serves as a significant expansion of the Minecraft franchise into the realm of film and entertainment media and will introduce the Minecraft universe to new audiences who may not be familiar with the game, further increasing the franchise’s reach and cultural impact. We look forward to meeting potential partners at Licensing Expo to explore new product collaborations to support the movie’s release next year.” 

Related:State of Play: The Licensed Gaming Landscape

Minecraft will be at Licensing Expo 2024, Stand #J110 & #J112.

Register for Licensing Expo 2024. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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