Dan Dee International Secures Global Master License Agreement with SMOKO

The lifestyle brand aims to expand its reach and offer fans new ways to engage with their favorite characters.

License Global

May 14, 2024

1 Min Read
SMOKO products.
SMOKO products. Dan Dee International

Dan Dee International has secured the global master license agreement with SMOKO, a lifestyle brand. This partnership marks a momentous step for both companies as they join forces to bring SMOKO's imaginative creations to life in the form of plush, collectible toys, seasonal and gift items and home décor for department stores, mid-tier and mass market retailers. 

Under the license agreement, Dan Dee International will leverage its expertise in toy and décor production and commitment to craftsmanship. With a shared vision for innovation and creativity, both companies are poised to deliver an array of captivating characters that capture the essence of SMOKO's distinct style.  The license agreement between the parties was brokered by Evolution USA, SMOKO’s global licensing and brand management agency.    

"We are delighted to partner with SMOKO and embark on this exciting journey together," says Menal McGrath, senior vice president, global licensing, Dan Dee International. "SMOKO's imaginative designs and commitment to quality resonate deeply with our own values, making this collaboration a natural fit. We look forward to leveraging our manufacturing expertise to bring SMOKO's beloved characters to life across a wide variety of product classifications, delighting fans worldwide."  

 "We are thrilled to partner with Dan Dee International to bring our brand to life for wider retail distribution," says Jeff Yen, co-founder, SMOKO. "Their reputation for excellence in toys and décor manufacturing aligns perfectly with our commitment to deliver products of the highest quality to our customers. Together, we are excited to introduce a new dimension of fun and creativity to the world of toys and décor."  

About the Author(s)

License Global

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